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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-profit-from-your-customers/
课程评论：没有评论
课程名称：客户成功：从客户的力量中获利 课程概述：大多数公司仍然以为自己掌控客户，但在当今市场上，实情恰恰相反：客户是新的决策者，称为“客户CEO”。本课程基于查克·沃尔（Chuck Wall）的书籍《客户CEO：如何从客户的力量中获利》，该书在2013年被国际评审团评选为最佳营销书籍之一。课程将帮助您面对一种新市场现实：客户完全按照自己的条件选择与哪家公司做生意。尽管大众常有“顾客总是对的”的观点，查克阐明在当今竞争激烈的社会商业市场中，客户实际上掌握着决策权。为了在这个新环境中生存和繁荣，企业的领导者和员工必须迅速适应，否则将面临淘汰。 本课程不仅仅是理论知识，查克通过对超过10万名消费者的研究发现，每位客户都拥有九种能力。他将为您逐一解读这些能力，并说明如何利用它们来为您的公司带来利益。同时，课程还包含多项案例研究，展示那些通过理解这一新现实而获得竞争优势的公司。 欢迎加入这个关于如何实现客户成功、提升企业利润的课程，掌握客户的力量，助力企业长足发展。
Most companies still operate as if they control their customers. But, in today's market, it's really the other way around. In fact, there's a new boss in town, named Customer CEO. This course is based on Chuck Wall's book, Customer CEO: How to Profit from the Power of Your Customers. Customer CEO was selected by an international panel of judges as one of the top two marketing books published in 2013. This course will help you confront a new market reality: that customers choose which companies to do business with entirely on their own terms. Contrary to popular opinion, Chuck shows you that the customer is not always right. But, they still hold the cards in today's fragmented, highly competitive, social commerce marketplace. This reality effectively inverts the power, control, and direction of decision-making. To survive and prosper in this new landscape, leaders, managers, and employees must quickly adapt or face extinction. This course offers much more than theory. Chuck's primary research with over 100,000 consumers has revealed that every customer possesses nine powers. He lays out each power for you and explains how you can take advantage of it for your company. The course features numerous case studies of companies that enjoy competitive advantage by understanding this new reality.
