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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-price-your-product-or-service-using-price-psychology/
课程评论：没有评论
课程名称：如何利用价格心理学为您的产品或服务定价 课程概述：本培训课程将教授您几种为产品定价的方法，无论您是刚刚起步还是已有一段时间的业务，全部利用价格心理学。许多艺术家和专业人员在定价工作坊或服务时常常随意设定数字，结果一年后发现自己并未盈利。为什么要等整整一年呢？为何不提前掌握定价技巧，真正从您热爱的工作中获利呢？价格心理学是一种强大的工具，我已经使用了三年，它帮助我自信地向每位客户收取我的价值。现在，我每当接入两位客户，就会提高一次价格，盈利也越来越多，从不需要猜测自己的价值是否得到体现。 价格心理学研究人们如何根据价格做出购买决定，这一知识令人震惊。课程涵盖了数字的力量（如9、7和0的影响）、诱饵、左侧数字管理等多个方面。学习这些概念后，我意识到它们极其强大，但许多人却未加利用！每节课时长约5-9分钟，您可以按照自己的节奏学习，课程内容通俗易懂。 课程内容包括： - 开始定价：无论您是新手还是有业务经验，定期修订价格 - 理解人们如何仅基于价格做出购买决定 - 学会如何根据消费者心理制定更高利润的价格和您的目标 - 了解数字的力量、情感与理性决策的定价方式 - 获取我独创的定价工具 - 以及更多丰富内容！ 为什么选择这门课程？ - 由获得价格心理学认证的注册会计师（CPA）和工商管理硕士（MBA）Tatiana Tsoir授课 - Tatiana在学习该主题后一年内收入翻了三倍 - 她是《大胆梦想，聪明起步：成为自己的老板，做您热爱的事情并赚取收益》的作者（她的经验值得信赖） - 您可以终身访问这门课程，并且可以免费获取新课程和更新 - Tatiana拥有超过17年的小型企业会计和簿记经验（包括税务规划和策略），亲眼见证了许多企业的定价和其结果。 这个课程将帮助您掌握正确的定价策略，确保您能够通过您的热情工作获得应有的回报。
In this training I will teach you a few methods of pricing your product, whether you're just starting out or have been in business for some time, utilizing Price Psychology. I often hear stories of artists and professionals who charge a random number for their workshop or a service offer and a year later find out that they're not profitable. Why wait a whole year? Why not get ahead of the game and get it right and actually make money doing what you love? Price psychology is a powerful tool I've been using for the past 3 years, and it was one of the factors that allowed me to charge my value, confidently, with every client. What about now? At this point in my business I increase price with every 2 clients I onboard, every time. And I make more and never have to guess whether I am getting paid my worth. As one of the tools a business owner can use, price psychology is a study of how people (consumers) make buying decision based on price, and it's mind-blowing. The power of 9, the power of 7 and the power of 0, as well as decoys, left-digit management and so much more. As I got trained in Price Psychology it absolutely blew my mind: the concepts are super-powerful, yet so many people don't use them! Each lesson is around 5-9 minutes and you learn at your own pace. This course is in plain English.THIS COURSE WILL COVER:Get started with pricing: whether you're a newbie or have been in business for some time, revise your prices oftenKnow how people make purchasing decisions based on price aloneUnderstand how to use that to price for higher profits and how to develop your own offers with YOUR goals in mindLearn more about the power of numbers, emotional vs. logical decisions and pricing for themGet my proprietary tool to develop your pricing And so much more!WHY THIS COURSE?Taught by a CPA and MBA who is certified in Price Psychology - Tatiana TsoirTatiana tripled her revenue after learning about the subject in just a year.She is an Author of "Dream Bold, Start Smart: Be Your Own Boss & Make Money Doing What You Love" (aka she knows what she's talking about).Lifetime access to this course, and you receive new lessons and updates for FREE.He has 17+ years of experience in small business accounting and bookkeeping (as well as tax planning & strategy), and has seen how numerous businesses price (and the results of it!).
