|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-plan-an-event-or-festival-masterclass/
课程评论:没有评论
**课程名称:** 如何策划活动或节日 - 大师班 **课程概述:** 本课程内容曾在多所大学讲授,基于讲师 30 多年的活动策划、执行和管理经验,涵盖公司晚宴、喜剧节、文化节和摇滚音乐节等各类活动,规模可达 7 万人。课程将教授您所需的一切知识,并提供讲师亲自开发和优化的工具,助您以前所未有的速度、全面了解活动策划所需内容,并确保万无一失。 **核心内容与优势:** * **掌握大型活动策划精髓:** 课程重点在于如何策划“大型活动”,并将此经验下放到任何规模的活动中。您将学到大型活动与小型活动在需求上的显著差异。 * **实用策划工具:** 课程提供讲师 30 年经验沉淀的定制化工具,包括“活动主计划”(Event Master Plan)、预算和成本表等,帮助您高效、有条理、专业地进行活动策划,并实时掌握进度。 * **全面实用技能:** 涵盖活动与节日的区别、策划时间框架、赞助商吸引与管理、场地选择、艺人合同、艺人需求(riders)的审阅与风险规避、预算编制、财务分析等关键环节。 * **个性化学习支持:** 讲师鼓励学员互动交流,承诺在 24 小时内回复大部分疑问。并提供一对一虚拟咨询服务(需额外付费)。 * **适合人群:** * 渴望拓展大型活动策划经验的活动策划/经理。 * 曾尝试大型活动但未成功的策划/经理。 * 希望业务范围超越婚礼的婚礼策划师。 * 希望挑战更大规模活动的会议策划师。 * festival and events boards of directors (and corporate companies that put on large events),能够更专业地审核预算、营销计划,并能评估和指导团队。 * 对活动策划管理感兴趣的初学者,提供正确的理念和工具。 * **结业证书:** 完成所有视频内容后,将获得 Udemy 颁发的结业证书。 **课程价值:** 课程提供的工具将为您节省大量时间,其价值远超课程本身。学习顶级大师的经验,成就未来的自己。
The content of this course has been taught in multiple colleges and is based on the instructor's experience of over 30 years of planning, executing and managing events ranging from Corporate Dinners and Comedy Festivals to Cultural and Rock Festivals for up to 70,000 people.This course covers everything you need to know and provides you with Jimmy K's own developed and fined-tuned tools that have produced these successful events. By using these tools for your event planning, you will be able to create a complete overview of what is needed in less time than ever before without forgetting anything.Use the tools to keep track of your progress. It will allow you to be on Top of your Game at all times.By the end of the course, you will have the knowledge and the tools to become more efficient, organized and professional.And if you are new to the field, this course will allow you to learn things the right way from the top down without the need to upgrade your essential skill set repeatedly.Personal TouchStudents will be able to start discussions and message me with private questions. I pride myself on answering most questions within 24 hours.For those that want additional help with their event planning that is beyond the scope of this course, I provide One-On-One Virtual Consulting Sessions for festivals and events through my website.I love helping students that take my course and I have taken it to a whole new level. I am here to help!More about the course:There are a lot of good event planners and managers out there. Most specialize in a specific field and repeat the same process over and over. Not that there is anything wrong with that. The problems occur when event planners step out of their comfort zone to plan events that are larger than what they are used to. It is next to impossible to apply the same principles to a larger event.If you are used to planning events for 300 people, you cannot apply the principles for those events to larger ones for 3,000 or 30,000 people. If, however, you know how to plan events for 30,000 people, you can downscale those principles to smaller events.This course shows you how to plan the "big events". You can then use the skills you learn here and apply them to any size event.A big part of planning a large-scale event is knowing all of the requirements.More people does not mean you just need more of the same. More people need more things, different things (requirements).A brief overview of what is covered:The difference between festivals and events.What kind of time frames are involved in the planning stages?Attracting the right kind of sponsors for your event.How to plan an effective and winning sponsorship strategy.The elements of sponsorship proposals.How to deal with sponsors to keep them year after year.Why buying entertainment is different from buying a couch.Who are the people involved in the process?What you need to know about sending an "offer" to prevent you from having major issues.When it is appropriate to send an offer.Why artist riders are so important to the overall process.How to spot potential issues in artist riders.How you can utilize the Event Master Plan to plan any kind of or any size event or festival.How to use the Event Master Plan in your daily planning life and how it will make your life easier.How to use the Event Master Plan to prime your budgets.How to use financial information discovered and bring it all together in the Cost Sheet.How to use the cost sheet to provide an industry standard and accepted financial overview of all costs, revenue and potential profit, including industry-standard splits.My Tools. As part of this course, you will get lifelong access to the tools that I have custom designed and perfected over 30 years of planning and managing events of all kinds and sizes.This course is ideal for people in the following categories:Event planners/managers that have never had the chance to produce a large scale event and would like to expand their skill set to attract more business.Event planners/managers that have tried unsuccessfully to produce a large-scale event and want to learn how to do it properly.Wedding Planners that want to expand their business beyond weddings.Corporate Planners that want to grow the size of events they would like to tackle. The same principles are 100% transferable to corporate planning and I have successfully done so myself many times over.Board Members of festivals and events (and corporate companies that put on large events).As a board member, you are responsible for the event in many ways. Having a solid knowledge of everything in this course will help you reviewing budgets, marketing and all other plans. It also will help you find the right person to manage the event for you and provide you with the knowledge you need to see if your staff is doing a good job. You will be able to troubleshoot and provide advice.Newcomers - If you always wanted to learn how to be a successful event planner or manager, but weren't sure where to start, this course will teach you the right principles and provides you with the right tools to do it. Learn from the Best to become the Best.Certificate of CompletionWhen you complete 100% of the videos in this course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in the course topic.Enroll now. The time you save by using the tools that come with this course is worth more than the cost of the course itself!