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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-moderate-a-focus-group/
课程评论：没有评论
课程名称：如何主持焦点小组 课程概述： 本课程由一位拥有数百次焦点小组主持经验的专家讲授。课程将分享在引导一群参与者深入探讨某个话题时，行之有效的具体方法和技巧。本课程尤其适合已在市场营销其他领域积累一定经验，但希望更深入地掌握焦点小组主持这一特定领域成熟技巧的学习者。
Having moderated hundreds of focus groups in my career, I've had the opportunity to learn several specific actions that work best when you're asked to lead a group of participants on a guided exploration of a topic. This class is best suited for those who are experienced in other areas of marketing, but who want to get a better grasp on tried-and-true techniques in this particular field.
