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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-market-yourself-as-a-coach-or-consultant-z/
课程评论：没有评论
课程名称：如何将自己营销为教练或顾问 课程概述：该课程于2022年进行了全面更新和重录，以确保其内容的时效性并涵盖成功营销独立教练或顾问业务所需的重要知识和技能。无论你是刚开始独立教练或顾问生涯，还是已经经营一段时间但仍面临客户不足或收入不够的问题，这门课程将为你提供所需的指导。 课程讲师Debbie LaChusa自1998年以来一直在独立教练、顾问和在线教学领域工作。她在课程中分享了她对营销的深入了解和多年的实践经验。课程的核心是一个经过验证的4步营销过程，包括服务打包、品牌塑造、市场营销和销售技巧，旨在帮助学员吸引理想客户并有效地销售服务。 这门课程的主要内容包括： 1. 如何打包服务，摆脱单纯出售时间或创作提案的困境。 2. 如何建立个人品牌和商业品牌，使自己在同行中脱颖而出。 3. 如何市场推广服务，以更轻松地吸引理想客户。 4. 如何以不感觉像销售的方式销售服务，效果优于免费辅导课程。 课程还提供了大量的虚拟辅导、工作表和手册、演示视频以及建议资源，助力学员快速实施所学内容。 更新内容包括对4步流程的简化，以及有关品牌塑造、网站开发和服务多样化的新章节。学员们一致称赞该课程为帮助他们实用重塑商业规划和品牌形象的重要工具。 欢迎观看免费预览视频，了解课程内容和教学风格，期待在课堂上帮助你成功营销你的教练或顾问业务！
Completely Updated and Re-Recorded in 2022! The entire course has been completely updated and re-recorded to ensure it's current and covers everything I believe is important to successfully market an independent coaching or consulting business.------------------------------------------------------Are you an independent Coach or Consultant who is just starting out in business?Or perhaps you've been in business for awhile but you're not attracting enough clients or making enough money?There's a lot that goes into building a successful Coaching or Consulting business.In this course, I'll teach you exactly what you need to KNOW and DO to successfully market yourself as an independent coach or consultant.Hi, I'm Debbie LaChusa, and I've been in business on my own as an independent coach, consultant, and online teacher since 1998 - that's 24 years!When I started out I was probably a lot like you.I didn't have any experience running or marketing my own business. The one advantage I did have was that I had studied marketing in college and I'd spent 13 years working in the marketing industry. It was very different marketing my own business, but over time I figured out how to translate my corporate marketing experience into a process that worked for marketing my own business. It worked so well I started coaching other coaches and consultants, and ultimately began teaching online.Since 1998, I've built and run a 6-figure consulting business, a 6-figure coaching business, and a 6-figure online course business.This course is based on the same 4-step process I used to market my own businesses, and that I used for years with my one-on-one coaching clients.It's a process that's been proven in the real world.has stood the test of time.and just plain works!If you'd like to learn how to...Package Your Services.so you can stop selling your time or creating spec proposalsBrand Yourself and Your Business.so you stand out from everyone else who does what you doMarket Your Services.so you attract more of your ideal clients, more easilySell Your Services.in a way that doesn't feel like selling and works better than free coaching sessionsThen this course is for you!In this course I walk you through each of these 4 steps with...Extensive Virtual Coaching (including real world examples, stories, and instruction based on years of experience)Worksheets & Handouts (the same worksheets and handouts I used with my private clients)Demo Videos (to demonstrate how to do the technical work I teach in this course)Suggested Resources (to help you quickly implement what you're learning in this course)All to help you apply my 4-step process to your coaching or consulting business. I've been teaching this content online for 9 years and more than 12,000 coaches and consultants have learned how to Package, Brand, Market, and Sell their services using my proven, proprietary process.Course Content Updated and Completely Re-Recorded in 2022 - Here's What's ChangedThis re-recording of the original course I created in 2013 includes changes based on my additional 9 years of online business experience. I've streamlined my 4-Step Package-Brand-Market-Sell Process, updated my recommendations on Branding, and added all new sections on Website Development and Adding Services/Diversifying.Here's what a few students in the original version of this course had to say..."I took this course after her signature program course and it is already yielding gems. She is BRILLIANT, knows her stuff, actually understands the PSYCHOLOGY of her client and how important it is to create a business you like. As a serial entrepreneur, I can truly see her personal experience coming through in understanding that knowing her client is the way to craft a business they will be successful at because they love what they are doing...this is very different from many people selling marketing courses. Really happy I found her.""After decades in the travel industry, the pandemic forced me to pivot and this course has been invaluable in realistically redefining my scope, branding, and marketing. If you are in the same boat or at the start of a new business, this course is a must! Simply follow the steps, complete them as you go along and you'll have an actionable business plan by the end of it. Good luck!"Be sure to watch the Free Preview videos to get a better idea of my teaching style and what this course covers. I look forward to seeing you in class and helping you market your coaching or consulting business!
