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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-make-a-marketing-plan/
课程评论：没有评论
**Coursera 课程总结：如何制定营销计划** 本课程旨在帮助学员一步步地制定自己的营销计划。课程提供必要的指导文件，清晰解释营销、营销经理和营销计划的定义，并讲解制定计划前的关键步骤。 **课程亮点：** * **实操指导：** 通过示例（如家庭蛋糕公司营销计划），学员将了解如何进行市场细分、确定上市时间、分析产品和服务生命周期等关键环节。 * **避免无效投入：** 帮助企业主和营销人员确保营销投入的效益最大化，避免盲目尝试营销策略而收效甚微。 * **提供模板：** 提供易于使用的模板，无需设计技能即可创建专业的营销计划，帮助团队协作和业务增长。 * **专家经验：** 讲师将分享其30年的营销知识和实践经验，指导学员从零开始制定有效的营销计划。 **核心内容：** * 营销、营销经理、营销计划的定义 * 制定营销计划前的准备步骤 * 市场细分 * 上市时间 * 产品和服务生命周期分析 * 如何开始和制定营销计划 本课程将帮助您掌握制定一套详尽而有效的营销计划的技能，从而更好地指导您的业务发展。
In this Course, step by step you will learn how to develop your own marketing plan. You will find all necessary documents which will guide you, during your plan preparations.We will Show you clear definitions for Marketing, Marketing Manager, Marketing Plan. Then we will teach you, the steps before you develop your plans. You can also benefit from our sample marketing plan for a housmade cake company. There are steps to develop your marketing plan. For example, market segmentation, time to market, product and services lifecycle. We will show you all details before you develop your own marketing plan. As a business owner or marketer, don't you want to make sure your marketing dollars are being spent in the most productive way possible? Yeah, me too. But what often ends up happening is most businesses try different marketing tactics without a clear plan, and walk away with little success. Don't know how to create a marketing plan? Start with one of our templates today. You don't need any design skills to make a great plan that helps align your team and grow your business.You will learn where to start and what to do to make your marketing plan. I will share my 30 years of knowledge and experience with you.
