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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-make-a-communications-plan/
课程评论：没有评论
**课程名称：** 如何制定公共关系传播计划 **课程概述：** 本课程将教授一个已被公共关系从业者使用了几十年的框架，以避免代价高昂的沟通失误，并在活动、项目和日常传播中取得理想成果。课程提供免费的工作表、模板和示例，供您立即应用于您的业务或项目。课程内容将持续更新和完善，一次购买即可终身访问所有新增资源和模板。 **最新更新：** 课程新增了两节详尽的课程，将指导您一步步完成传播计划中最具挑战性的部分：受众分析与心理特征分析，以及生成目标和策略的流程。这些方法已被用于实际的大型传播计划。 **为何需要传播计划？** 信息传播迅速，错误难以被轻易原谅。未能有效、一致地传达您的信息或品牌，可能会产生巨大代价，包括声誉受损和客户流失。因此，您是否有了一份传播计划，就像您已有商业计划和营销计划一样？您的组织是否能够以一致的方式传递信息，并与您的品牌保持一致？ 在这个社交媒体和政治话题充斥的时代，制定一个深思熟虑的传播计划比以往任何时候都更加重要，以确保一切顺利进行，并有效传达信息。本课程将通过一个简单的四部分框架，帮助您制定一个适合您和/或您的团队的传播计划。 **您将学会：** * 进行相关研究并向您的受众传达。 * 进行有意义的分析并制定有效的策略。 * 识别目标受众并制定重要的关键信息。 * 确定可用于衡量变化的具体目标。 * 处理负面情况和紧急情况。 * 找到引起受众共鸣的策略和渠道。 * 有效评估和衡量您的成功。 制定传播计划不必困难。停止“期望”传播会顺其自然，现在就通过报名《如何制定公共关系传播计划》来制定一个有效的计划。
The framework taught in this course has been used by public relations practitioners for decades to avoid costly miscommunications and achieve desirable results during campaigns, projects, and ongoing general communications. Put it to use for your business or project right now by using our free worksheets, templates, and examples included with this course. This course is growing and getting better all the time. Buy it once and benefit from having lifetime access to all of the resources and templates that are added year over year. Updated: We heard your feedback! We have created two new extensive lessons to walk you step-by-step through the hardest parts of communications planning that we have used in real large-scale communications plans:audience analysis and psychographics and a process to generate objectives and strategies Why do I need a communications plan?Word travels fast and mistakes are not easily forgiven. Failing to communicate your message or brand effectively and consistently can have huge costs, including destroyed reputations and loss of customers. So while you may already have a business plan and a marketing plan, have you developed your communications plan? Is your organization equipped to deliver messaging in a consistent way, aligning with your brand?In this era of social media and politically charged topics, it's more important than ever to come up with a thoughtful communications plan to ensure things go smoothly and messages are communicated effectively. This course introduces you to communications planning through a simple four part framework that will help you put together a plan that works for you and/or your team. You will learn how to:Do relevant research and communicate that to your audiencePerform meaningful analysis and come up with an effective strategyIdentify your target audience and develop key messages that matterPinpoint objectives that can be used to measure changeDeal with negative situations and emergenciesFind tactics and channels that resonate with your audienceEffectively evaluate and measure your successMaking a communications plan doesn't have to be hard. Stop hoping that things will work out with your communications and put together a plan that works today by enrolling in How to Make a Communications Plan.
