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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-listen-to-todays-customers/
课程评论：没有评论
课程名称：客户成功：如何倾听当今客户 课程概述：当今的客户通过社交媒体平台找到了更好的解决方案，彻底改变了商业运作的方式。他们掌控了品牌对话和信息传播的权力。对于你来说，问题很简单：你的公司听得有多好？最聪明的品牌已经接受了这个新现实，通过直接与客户的简单互动来解决问题，并获取源源不断的创新思维和产品、服务改进的建议。然而，首要任务是倾听。本课程《如何倾听当今客户》将为你提供制定成功社交倾听策略的方法与手段。 你将学习到： - 听取客户意见在社交媒体平台上的重要性 - 如何理解海量数据 - 制定成功社交策略的五个步骤 - 执行计划的二十一种有效策略 - Jet Blue如何通过速度和幽默掌握社交媒体 - Adobe如何变革倾听客户的方式 - 梅赛德斯-奔驰如何通过接触全新受众实现销量翻倍 - Morton's Steakhouse撰写出最伟大的客户服务故事 - 其他八个品牌如何将社交倾听作为成功的重要组成部分 无论你在社交媒体方面的经验如何，本课程都能为你提供大量新见解，帮助你获得成功。每一位成功完成课程的学生都将获得新知识和见解，为自己的公司和职业发展助力。我们期待与您一起分享更多内容，开始这段旅程吧！
Today's customers have found a better mousetrap that is revolutionizing the way business is done. They are using the power of the social media platform to seize control of the brand conversation and flow of information. The question for you is simple: how well is your company is listening? The smartest brands have already embraced the new reality of this platform. They've learned that by directly engaging with their customers in a straightforward manner, they can solve problems and tap into a steady stream of fresh thinking and new ideas about product and service improvements. But, you have to listen first. How to Listen to Today's Customers is packed with the ways and means for you to create a winning social listening strategy. You will learn: Why listening to customers on the social media platform is more important than ever beforeHow to make sense out of Big Data The five steps to crafting a winning social strategy The twenty-one proven tactics to execute your plan How Jet Blue has mastered social media through speed and humorThe ways social media has transformed how Adobe listensWhy Mercedes-Benz doubled sales on the platform by reaching an entirely new audienceHow Morton's Steakhouse wrote the greatest customer service story ever toldHow eight other brands have made social listening a critical part of their success No matter your experience with social media, there's plenty of fresh insight in this course to help you succeed. Every student who successfully completes this course will gain fresh knowledge and insight to propel their company and career forward. We look forward to sharing much more with you so let's get started together.
