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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-lead-with-your-personal-brand/
课程评论：没有评论
**课程名称：** 利用社交媒体打造思想领导力品牌 (Develop your Brand as a Thought Leader using Social Media) **课程概述：** 本课程由Heidi Nazarudin主讲，她是一位曾任金融CEO，后转型为时尚博主、网络思想领袖，拥有百万粉丝，并创立数字营销机构Marque Media的成功人士。她将分享她个人创建“Ambitionista”品牌并积累忠实粉丝的10个关键步骤。 **学习目标：** 完成本课程后，您将能够： * 了解并区分视觉品牌和声音品牌，以及它们如何协同作用。 * 理解社交媒体作为品牌建设的必要性。 * 审计您的社交媒体现状，找出品牌差距并进行纠正。 * 发掘您的独特性并将其转化为品牌。 * 学习如何在社交媒体上让您的声音被他人重视。 * 了解不同社交媒体平台的差异，并选择最适合的平台投入时间和精力。 * 掌握监控、评估和改进社交媒体数据的方法，以打造一个高度可见的品牌，从而带来意想不到的生活机会。 **课程亮点：** 本课程旨在帮助您学习如何像Gary Vaynerchuk或Richard Branson等企业家一样，将个人品牌打造成为国际知名的网络现象。Heidi Nazarudin凭借其百万粉丝和成功的数字营销机构，将传授她亲身实践过的工具、技巧和秘诀，助您在社交媒体上建立受人尊敬和推崇的个人品牌。
Heidi Nazarudin, former financial CEO turned influential fashion blogger,internet Thought Leader, with over 1 Million followers, founder and CEO of her own digital marketing agency, Marque Media, wants to share with you the 10 steps that she personally used, and still does, to create the Ambitionista Brand and curate such a loyal engaged following. After taking this course you will have knowledge and understanding of the following: -Know and understand the difference between visual branding and voice branding and how they work together. -Understand why social media is an absolutely necessary tool for creating a BRAND. -How to audit your social media to find out where your brand is today and identify and correct any gaps between where you are and where you want to be with your social media. -Discover what is unique about you and how to begin turning this into your Brand. -How to get people to care about what you say on Social Media. -What are the differences between the various Social Media channels and which ones should you invest your time and efforts into. -How to monitor, assess, and improve your social media numbers to foster development of a highly visible brand which will afford you opportunities in your life that you never imagined possible. Entrepreneurs, such as Gary V, or Richard Branson, who develop their Brands into international internet phenoms are the rock stars of today. Everyone wants to recreate or reproduce that success and develop a well known, highly engaged Brand, but the truth is very few actually know how to do this. With over 1 Million followers across all of her social media platforms and as founder and CEO of a successful digital marketing agency, Heidi Nazarudin doesn't just "teach" others how to do it, she has actually done it. Sign up today to learn the very same tools, tips, and tricks that Heidi used to curate her social media following into a brand revered and respected the world over.
