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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-get-media-coverage-for-your-business-in-30-days/
课程评论：没有评论
**Coursera 课程总结：30天内为你的企业赢得媒体报道** 本课程是一门“自己动手”的公关（PR）入门指南，旨在帮助您在30天内显著提升企业知名度，同时增强可信度和销售额。课程由一位拥有超过15年实际操作经验的行业专家讲授，他曾成功为客户带来巨额收益，包括一家创下500万英镑销售记录的企业。 **课程核心价值：** * **提升品牌形象：** 通过媒体曝光，您的企业将接触到全新的受众群体。 * **增加可信度：** 被主流媒体、报纸、杂志、博客、电视、广播和播客报道，是提升企业信誉度的有力方式。 * **降低公关成本：** 与每月数千英镑的公关公司费用相比，本课程提供了一种经济高效的解决方案。 * **驱动业务增长：** 媒体报道是重塑业务的关键，能够将您从“默默无闻”变为“备受追捧”。 **课程内容亮点：** * **公关基础：** 学习如何利用公关手段全面提升企业形象并获得媒体报道。 * **差异化定位：** 识别并明确您企业的独特销售主张（USP）。 * **战略规划：** 学习制定公关计划，以及如何利用USP创建与企业目标一致的关键信息。 * **新闻稿撰写：** 掌握撰写高质量、能够吸引记者和博主注意的新闻稿技巧。 * **媒体沟通：** 深入了解如何主动接触媒体并进行有效的媒体推广（pitching）。 * **社交媒体整合（奖励模块）：** 学习如何将公关策略与社交媒体相结合，加速业务增长。 **附加资源：** 课程提供大量实用的PDF可下载资料，包括： * 公关计划模板 * 新闻稿模板 * 记者推广邮件模板 * 媒体数据库提供商列表 * 媒体接触8步法指南 * 社交媒体提示单 * 以及更多！ **您是否准备好改变您的业务？** 如果您愿意付出努力，本课程将指导您实现显著的媒体曝光和业务成果。课程内容价值不菲，但讲师出于对小型企业的支持，极大地降低了价格。良好的公关能为您的企业带来改变，您准备好迎接挑战了吗？
Do It Yourself (DIY) public relations: how to blow up your business profile with PR in 30 days whilst increasing your credibility and sales.Learn from an industry expert and accredited professional with over a 15 years real life on the job experience of nailing results for clients, including one that reported record sales of £5million!PR is fantastic at blowing up your profile and opening you up to a whole new audience! Getting your business or product featured in a major publications, newspapers, magazines, blogs, TV, radio and podcasts is a great achievement and helps to boost awareness, credibility and sales!This course will show you how to do this at a fraction of the cost that agencies charge which are usually in the thousands, £2000 - £6000+ a month.The business growth that publicity and media coverage can generate is a serious game changer! Getting mentioned in established publications, newspapers, magazines, blogs and podcasts allows you to build on the trust of these publications and gives your business exposure to the very audience you need, thus increasing your visibility and credibility. I have helped clients to do this and I'm sure you can think of a product or business you had never previously heard of, but then read, watched a viral video or heard about it on the radio or TV which peaked your interest and PR was the driving force behind it!PR can take you from unknown to a sought after brand in a matter of weeks! I have over 15years experience working in PR and communications, securing top tier coverage with BBC, ITV, Sky, Channel 4, Forbes, and many international, national and regional media outlets and I'm sharing with you what we do as professionals. I want to help you be in as many magazines, newspapers, blogs, and publications, radio and tv news stations as possible and it is possible! The course content is worth £1997 but I'm passionate about helping small businesses so have drastically reduced the price.Good PR can be life changing for your business,, so the question is ARE YOU READY?If you're willing to do the work you will see results and get to reap the benefits.This course will teach you:How to use PR to blow up your profile and gain press coverage How to identify your USPHow to write a PR plan and the importance of creating key messages using your USPs that align with your business goals How to write a quality press release that doesn't get binned by journalists and bloggersHow to approach the media How to pitch to the media *Bonus module - how to leverage social media with PR to accelerate business growth. **Bonus PDF downloadable materials include everything you need to get to work on your media coverage.Including:PDF Template PR Plan PDF Template Press Release PDF Template journalist pitch email PDF media database providersPDF 8 steps to approaching the mediaPDF social media hints sheetand more!
