|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-get-business-finance/
课程评论：没有评论
## 课程总结：《如何为您的企业获得融资？》 **课程概览：** 本课程旨在赋能企业主和关键决策者，帮助他们成功从银行和金融机构获得贷款和信用。课程创建者拥有超过25年的银行经验，深刻洞察到当前贷款和信用分配不均的现象，即许多资金并未用于经济生产性活动，而大型企业却往往占据了绝大部分。本课程致力于为所有企业创造一个公平的竞争环境，让您能够掌控融资过程。课程提供必要的准备工作、工具包和分步指导，并专注于如何与银行家/金融家有效沟通，以获得持续的融资支持。通过实现这一目标，课程将促进整体经济的生产力提升，避免贷款/信用过度集中于大型企业，而是让最有潜力的企业获得资金。 **课程目标：** 1. **理解银行家放贷动机：** 学习什么驱动和激励银行家同意放贷。 2. **洞察银行家决策思维：** 理解银行家在审批贷款时的思考和决策过程。 3. **分析与准备融资方案：** 将所学知识应用于自身业务，分析并准备好证明为何您的企业应获得贷款/信用。 4. **有效呈现企业案例：** 准备并培养能力，能够向银行家/金融家展示您的企业案例，给他们留下深刻印象。 5. **赢得持续融资支持：** 确保您能够获得他们对持续性融资/信用的支持，因为一旦其中一家机构同意，其他机构往往会效仿。 **课程内容要点：** * **关键运营指标：** 介绍对于贷款方/金融家至关重要的关键运营指标。 * **指标重要性解析：** 理解这些指标在金融家视角下的重要性和背景。 * **银行家的激励因素：** 探索在他们决定放贷时，什么因素能够激励他们。 * **债务与股权故事呈现：** 学习如何呈现您企业的债务和股权信息。 * **债务偿还能力展示：** 展示您的企业如何能够服务并偿还债务。 * **未来估值与价值论证：** 论证您企业的未来估值以及当前值得被借贷的原因，并清晰阐述企业的未来前景并进行财务估价。
We organised and launched this course to empower business owners and key decision makers when it comes to obtaining financing and credit from bankers and financiers. Loans and credits should be granted to businesses regardless of their size or perceived management quality. Our course architect, who has 25+ years of banking experience, has observed an uneven allocation of loans and credits. Many do not end up being used in economically productive ways, while larger businesses often win the lion's share. We strive to give all businesses a level playing field. The core aim is to enable individuals to take control of the process. The course provides preparation needed, along with toolkits and step-by-step guidance. It also aims to make learners aware of how to engage bankers/financiers so that they are more likely to get continuous support for financing/credit. This will help the overall economy become more productive as big businesses won't monopolise loan/credit distribution; the most deserving businesses will get them instead. The objectives of this course are: 1) learn what drives and motivates bankers when they agree to lend, 2) understand how bankers think/decide when lending, 3) apply what you've learned in your business - analyse & prepare a case for why you should receive loans/credit, 4) prepare & enable yourself to tell your business case in order to impress bankers/financiers & 5) win support for continuous financing/credit from them - because other bankers tend to follow suit once someone agrees with you. The delivery will include an introduction on key operating indicators which are important for lenders/financiers, understanding why these indicators matter within their context, learning what motivates them when granting loans/credit, discovering how you should present your side of the debt and equity story for your business & showing how your business can service & repay debt before delving into its future valuation & why it is worth lending to your business now since its future prospects are articulated and financially valued.
