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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-do-ux-research-on-a-budget/
课程评论：没有评论
本课程名为“低成本用户体验研究”，旨在教授学员如何在预算有限的情况下进行有效的用户体验研究。 课程概述： 在创业初期，我们通常会制定商业计划，明确产品方向、团队成员及整体目标。然而，这仅仅是成功的一半。如何打造出用户需要、喜爱并愿意使用的产品，是至关重要的。用户体验研究（UX Research）正是解决这一问题的关键，它帮助我们理解用户需求和商业目标，从而让设计师、开发者、研究人员及业务相关者共同创造出用户喜爱 . 用户体验研究不仅能帮助你理解用户和商业需求，也能指导你更有效地制定研究计划，并将其传达给团队。本课程将重点讲解如何将商业目标转化为具体的研究问题，如何根据研究问题选择合适的研究方法，以及如何制定一份让利益相关者满意的研究计划。此外，课程还将涵盖用户体验研究的基础知识，为有志于成为用户体验研究员的学员打下坚实基础。
When you're starting a business, you create a plan: this is so you know what you're building, who's on your team, and what is the overall goal of your business. But that's only half of the equation. How do you build products that users need, want, and will use? This is where UX research comes into play. UX research is a way of understanding both user and business needs to allow designers, developers, researchers, and business stakeholders to create a product that users will love. And building a research plan is essential in conveying all that information to the rest of the team. But how do you know which research questions to address or what research methods to use?That's what you'll learn in this course. I'll teach you not only how to turn goals into research questions, but also how to choose research methods that are effective for your research questions and how to turn this into a research plan that your stakeholders will love. This course will also address many of the basics of UX research, which can then turn into a career if you want to become a UX Researcher.
