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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-design-a-signature-coaching-or-consulting-program/
课程评论:没有评论
本课程“如何设计您的招牌教练或咨询项目”旨在帮助独立的教练和顾问摆脱按小时或按固定期限(如3个月或6个月)销售服务的模式。课程强调,按小时收费会削弱服务价值,并鼓励客户讨价还价。 课程的核心理念是通过销售“结果”而非“时间”。讲师以自身经验为例,分享了从广告公司项目制收费的模式中获得的启发,认识到销售客户期望的解决方案才是关键。通过将服务打包成“招牌项目”,您可以: * **吸引更匹配的客户:** 客户会因为您能提供他们所需的结果而主动找上门。 * **避免价格和期限的谈判:** 您可以清晰地展示达成结果所需的成本和时间。 * **为价值定价:** 收取的是您交付的成果的价值,而非您认为的时间价值。 * **自信地销售:** 销售的焦点在于客户的需求和您能提供的结果,而不是自身的“价值”。 * **提高业务效率:** 减少重复劳动,为每个客户量身定制提案。 * **为未来创造复利效应:** 为将来设计线上课程、书籍等产品奠定基础。 * **实现收入目标:** 拥有稳定的现金流,并确保业务的盈利性和可持续性。 本课程将提供详细的5步流程,包含教学视频、可填写的练习表、案例示范和操作指南,帮助学员设计出能够脱颖而出、赢得客户信任并带来丰厚回报的招牌项目。 对于已学习“如何作为教练或顾问进行自我推广”的学员,本课程提供了更深入的关于设计招牌项目和财务可行性的指导,帮助您更有效地打包、推广和销售您的服务。
Are you an independent coach or consultant?Are you currently selling your time by the hour?Or, in packages based on term, such as a 3-month package or a 6-month package?Did you know that's not the best way to sell your services?In fact, did you know that actually makes it harder to sell, and it encourages prospective clients to negotiate based on what they think they need or can afford? __________________________________________________________________________I followed Debbie's 5 step process for a new proposal which was accepted promptly, without question or negotiation.For the past 12 years, as a business and marketing mentor, setting the correct price for my clients for the services they offered has always been an issue, even setting my own pricing has been a problem. I was able to give my clients the formula for establishing their hourly rate but including the 'adding value' element was missing. Debbie's course 'How to Design a Signature Program' was exactly what I needed to solve this problem. Further, I tested this myself, after finishing the course. I followed Debbie's 5 step process for a new proposal which was accepted promptly, without question or negotiation. I highly recommend Debbie's easy step-by-step model for pricing, which in my opinion, can be applied to anyone offering a service and not only for coaches, consultants and mentors. ~ Fran Piggott CEO, Marketing Guru, South Africa__________________________________________________________________________Like you, when I started my own business as an independent marketing consultant back in 1998, I too sold my time by the hour, or by the month. Then I remembered that when I worked in the advertising agencies we sold by the project. We presented prospects with a specific scope of work and the results we would deliver, and we quoted them a project fee or a monthly retainer to cover that scope of work. That's when I realized I needed to sell my services the same way.I didn't want my clients buying my time. After all, who's to say what your time is worth. It's rather arbitrary. And high hourly fees can actually turn prospects away if they don't think you're worth it.It's much better to sell results.That way clients are buying what they want. They're paying for you to solve their problems.You decide how long it takes to get that outcome and you charge them based on what that outcome is worth.It has nothing to do with what your time is worth.When you learn to package your services it changes your entire business.It helps you attract more of the right clients-the clients who are searching for exactly the outcome you deliver.It eliminates clients negotiating down the price or the term because you can easily tell them, this is what it takes to get the results you want.It enables you to charge for the value you're delivering, which is usually more than what you or a client might determine your time is worth.It enables you to sell more confidently because it eliminates any doubt that you're "worth it." It's not about you. It's about the outcome your clients want and will get when they work with you.So, if you're an existing coach or consultant who is still selling your time, or you're a brand new coach or consultant who is trying to figure out how to package your services and what to charge, this course is for you.This course is ideal for independent coaches or consultants who...Are currently selling their time by the hour, or term (e.g. 3 month package)Are new in business and aren't sure how to package their servicesWould like to make it easier to sell their servicesAre tired of prospective clients negotiating down price or termAren't comfortable selling because they don't know what their time is worthAren't getting enough of the right clientsAre creating time-consuming spec proposals for every single prospectAre having to re-invent the wheel with each new clientWould love to be able to promise specific outcomes to their clientsWould like to create more efficiency in their businessAre interested in creating leveraged programs (e.g. online courses, books) in the futureWould like to know how many clients they need to make the money they desireWant to be sure they can reach their income goals without working more hours than they wantWould like reliable, predictable cash flow (instead of being on a cash flow roller coaster!)Want to be sure their business is viable, profitable, and enjoyableDon't waste another day trying to sell your time.This course will take you step-by-step through the exact same process I used successfully myself, and with my private consulting clients, for years. This course includes:Instructional Video Lessons for each step of the processFill-in-the-blank Worksheets so you can create a profitable Signature Program Examples for all exercises for your review and referenceStep-by-Step Instructions so you can easily apply what you're learning to your businessDesign a Signature Program...You can become known forThat will set you apart from the competitionYou can sell confidentlyYou know will deliver the results your ideal clients wantThat will make your business profitable, enjoyable, and successful****************************************************************************If you're already enrolled in my course, How to Market Yourself as a Coach or Consultant....and you're wondering if you should enroll in this course, here are a few things to think about:1) This course features separate video lessons for EACH of the 5 steps in both my Signature Program and Financial Viability processes. If you've struggled with these processes and you want more in-depth instruction and explanation, this course provides that.2) If you prefer focusing your learning on bite-sized topics, this course does just that. This is one of the most important topics I teach because it's what enables you to get out there and offer your services in the way your ideal clients are most likely to buy.3) If you haven't yet gotten to the Signature Program and Financial Viability sections, this course may help you get these important steps done so you can get out there and start selling your services, while you're still learning and applying the rest of the marketing steps.4) If you've completed my How to Market Yourself course and you're still struggling to package, market and sell your services, this course may just provide the additional know-how, inspiration, and motivation you need to get on track.