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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-define-a-brand-identity/
课程评论：没有评论
课程名称：定义品牌形象：如何使用品牌关键模型 课程概述： 在商业中，建立强大的品牌形象是至关重要的。简单来说，品牌使你与竞争对手区分开来，并反映出你对客户的承诺。我叫Robin，是一名位于比利时的企业家，曾共同创办两家初创公司，近年来还帮助其他小型企业进行市场营销和品牌形象塑造。我曾帮助创建标志、网站、品牌名称、文案以及整个视觉形象，但我了解到，如果没有清晰定义的品牌身份，这些要素都是无关紧要的。因此，在本课程中，我将向您展示如何使用品牌关键模型来实现这一目标。 需要说明的是，这个模型不是我发明的，我也不想声称自己是定义强大品牌身份的专家。但是，从我自己的经验来看，将品牌身份的不同要素写下来是相当困难的，像品牌关键模型这样的工具将能够帮助简化这一过程。在本课程中，我将指导您逐步完成品牌关键模型，直到您彻底定义出品牌的身份。 我们将简要讨论什么是品牌身份及其重要性，随后深入探讨品牌关键的九个不同要素。您可以在课程中跟随我，逐步将每个要素应用到您的品牌上。我鼓励您在完成课程后，花些时间思考如何为您的品牌定义品牌关键模型中的不同要素。
Building a strong brand is one of the most important aspects of your business. Put simply, it sets you apart from your competition and reflects your promise to your customers. My name is Robin and I work as an entrepreneur in Belgium. I co-founded two startups and have also been helping other small businesses with both marketing and brand identity over the past couple of years. I have helped create logo's, websites, brand names, copy and entire visual identities, but what I've learned is that none of those things really matter if the foundation, the brand identity, hasn't really been defined.So in this course, I want to show you how to do exactly that, by using the Brand Key Model. Full disclaimer: this model is not something I invented, nor do I wish to make the claim that I'm an expert on how to formulate a strong brand identity. But, from my own experience I've learned that writing down the different elements that make up a brand Identity can be pretty hard, and Models like the Brand Key Model are very useful tools that will make your life easier.In this class, I will guide you through each step in the Brand Key Model until you have completely defined your brand's identity. We'll briefly discuss what a Brand Identity actually is and why it is so important, and afterwards we'll be diving into the nine different elements that make up a Brand Key. You'll be able to follow along and apply each element to your own brand. I encourage you to do so, and maybe take some more time after completing the course to think about how you can define the different elements of the Brand Key Model for your brand.
