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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-create-short-videos-for-self-promotion-online/
课程评论:没有评论
课程名称:如何在线创建短视频进行自我推广 课程概述:随着世界的变化,营销的未来将更加依赖于视听内容。Rob Parnell 将教你如何在家制作专业的视频广告。面对新的现实,很多人将依赖互联网来获得收入,因此尽快适应线上营销显得尤为重要。无论你是艺术家、医生、律师还是手工艺者,只要有技能,你都可以通过有效的视频推广来实现盈利。课程将教你如何规划、撰写和创建任何你想要传达的营销信息,帮助你控制职业生涯并开始盈利。 课程内容包括: 1. 视频在现代市场营销中的重要性及如何低成本制作视频。 2. 入门建议与正确心态的培养。 3. 版权知识,避免法律风险。 4. 专业视频广告的七步制作流程。 5. 创意挖掘与目标设定技巧。 6. 视频创作计划的三个关键方面。 7. 必备工具及软件介绍。 8. 时间管理与高效视频制作技巧。 9. 短剧本撰写与编辑指导。 10. 不同类型展示的最佳选择。 11. 提升声音质量的技巧。 12. 适合家庭拍摄的背景与灯光设置。 13. 个人在视频中的呈现技巧。 14. 拍摄与后期制作建议。 15. 音乐使用与上传技巧。 此外,还包含实用手把手指导视频,教学编辑软件的使用,并辅以快速制作视频营销广告的个性化指导。此课程将为你开启新的职业未来,帮助你在数字经济时代脱颖而出。期待在课堂上见到你!
"There's No Escape: The Future of Marketing is Audio Visual.But."Now You Can Make your Own Super-Slick Video Ads From Home!"Rob Parnell here - how's it going?Listen, This horrible virus has changed the world - and all of us in it - forever.Where once we had a life outside of the net, and a job too, for many of us that will change.If you've ever read my prophesies from 20 years ago, you will know that even back then I was teaching new writers they would have to prepare for a brave new world of internet based employment - and as soon as possible.I hate to say I was right but I do have to say I never expected it to happen so quickly.All the figures and surveys suggest at least 65% of us will be relying on some form of internet inspired income by 2025. So. Do you get it? The sooner you get involved in the online commercial world, the better.We live in a time when the unexpected is normal and the unthinkable is just around the corner. You can't keep believing your day job - your normal life - will support you forever - or indeed that any offline job or life will!Now is the time to learn how to communicate effectively with a band of followers, and potential buyers of your work, whether that's books, courses or perhaps even your music and film projects.Or perhaps you're a trades-person who needs to let a lot more people know about your skills.Maybe you're a doctor, a dentist, a real-estate agent or a lawyer.Or maybe you make things - like clothes or trinkets or bikes or software.Literally, any skill you have can be monetized and sold online through effective video promotion.The best part is that the internet is now the most perfect place to sell anything.All you need to do is to interact with your buyers - and to do it cheaply and effectively, without the need to learn complex new skills or by purchasing any expensive equipment.Truth is, you can create professional looking ads, video sales letters, blogs, mini seminars and other short video content very easily and at minimal cost.Let me show you how.This new course teaches you how to plan, write and create any marketing message you may want to send out to your mailing list or post to social media.This is the course you need to get you started on your new future, one where you take control of your career and start profiting as a professional author / marketer or teacher.Here is what you'll learn:IntroductionLearn why you need to use video to compete in the modern marketplace. And how to be slick without spending lots of money!What You Will LearnWhere to start, the best way forward, how to maintain autonomy and momentumFirst Things First Attain the correct mindset. Get to know the reality of life behind the camera.CopyrightMake sure you don't get into legal trouble or get yourself taken down!StrategyLearn the 7 step procedure that professionals use to create thumb-stopping video ads.Getting IdeasDiscover the secret to boundless creativity. How to structure your goals and turn your vague aspirations into concrete results.PlanningThe THREE most crucial aspects of any video creation plan. How to allocate the correct amount of time per minute of digital film.ToolsWhat exactly do you need? And what exactly can you get away with? What's the best software for film editing?TimeYour number one resource examined. The big, BIG secret to creating lively and spontaneous film clips.The WritingLearn the straightforward way to write a short script, even f you've never written anything more than a shopping list before.EditingIs editing really necessary at all? How to approach editing if it is. What is the true purpose of a script?Types of PresentationWhat is your message? And what is the best way to show it? Learn the FOUR types of presentation available to you. And which is the most suitable for your video.The Sound of Your VoiceProbably the most crucial part of your presentation. Learn easy fixes to common issues. How to fix bad sound.BackgroundsShould you invest in a green screen? How to assess and perfect your "home-based" environments for best effect.LightsYou don't need expensive studio lighting. See some inexpensive work-rounds.You - The PresenterHow to best present your own videos. Tips and tricks on how to emulate the professionals.Your StanceLearn how to judge and alter how you come across on film. It's all about being subtle!Filming AdviceThe key is simplicity. How to focus on the job at hand and not get carried away! How to stick to the planPost ProductionLearn how best to file and format your film stock so that's it's easier to edit and handlePolishingAdd color, spice and pizzazz. Add intros and outros. Make the whole project look slick.The MusicHow to make sure you're not using copyrighted material.UploadingThere are hundreds of differing types of content and tech specs. Learn the ONE format that will always work, wherever you put it, on whatever website or app, online.PLUS!Walk-through InstructionSpecial bonus LIVE videos where I show you - on screen - how to use editing software from InVideoMore ResourcesHow to make intros, outros and logos easily and quickly with InVideo.How to Make a PromoPersonalized instruction on how to turn a short article into a full on video marketing ad.See you in class!