|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-create-highly-successful-retargeting-campaigns-2018/
课程评论：没有评论
课程名称：如何创建高度成功的再营销活动（2022） 课程概述：本课程由一位前谷歌和LinkedIn的专家主讲，旨在引导您实施再营销策略，以获取卓越的广告支出回报。课程设计注重高效和实用性，让您可以快速建立有效的再营销活动，从而提升投资回报率。课程内容涵盖了从开发再营销策略到在谷歌、YouTube、Facebook（及Instagram）上实施显示广告、视频和搜索广告的全过程。此外，我们还将讨论如何衡量活动的有效性以及GDPR合规性。 正确实施再营销策略对市场营销工作大有裨益，因为潜在客户对您的品牌已经有了认知，再营销用户的转化率可以比冷用户高出10倍。课程将展示再营销策略并非仅限于市场营销专家，随着Facebook和谷歌等平台的不断发展，这些策略的实施变得越来越简单有效。尽管苹果的iOS 14更新带来了一些变化，但谷歌和Facebook已经创建了新测量框架，从而保持了再营销、相似受众和潜在客户的有效性。我期待着教您这些有价值的技能！
From an Ex-Googler / LinkedIn(er)A highly effective course, designed to guide you through implementing Retargeting/Remarketing strategies to gain huge returns on your advertising spend. I've designed this course to be as time-efficient and practical as possible. The course is designed with the purpose of allowing you to set up effective Retargeting campaigns to take your return on investment to the next level.This course will take you through from developing your Retargeting strategy, implementing campaigns across Display, Video and Search on Google, YouTube and Facebook (And Instagram). We will also discuss measuring the effectiveness of your campaigns and finally GDPR compliance.When correctly Implemented a Retargeting strategy can be a great addition to your marketing efforts. Due to the fact that potential customers are already aware of your brand, conversion rates from Retargeted users can be 10x higher than cold users. In this course I will illustrate that it is far from beyond the scope of marketers. Over the years platforms like Facebook and Google have made it increasingly easy and effective to implement these strategies. Even with the changes bought about by Apple's iOS 14 announcement, Retargeting remains a valid strategy since Google and Facebook have implemented new measurement frameworks to maintain retargeting, lookalike and similar audiences. I look forward to teaching you!
