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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-create-an-awesome-personal-brand/
课程评论：没有评论
课程名称：如何建立强大的个人品牌：逐步指南 课程概述：个人品牌是指当你不在场时，人们对你的评价。Jeff Bezos（亚马逊创始人）曾这样说。课程讲师在19岁时创办了自己的公司，并在过去20年中从未为他人工作。在这个过程中，他成功地建立和利用了个人品牌，推动了公司的发展。目前公司的团队人数不到20人，年营业额接近100万英镑。他认为，许多增长机会都源于自己的品牌。 讲师自2000年代中期起开始写博客，并运营自己的YouTube频道，其中有一年每天上传创业技巧视频。他在过去五年里在英国和欧洲各地进行个人品牌的辅导和演讲。课程内容涵盖了他多次讲授的主要领域，力求将这些经验汇聚成一个系统的学习路径。 除了教授个人品牌的重要性外，讲师还在埃克塞特大学和伦敦商学院的MBA项目中担任客座讲师，并教导全国各地的学生如何发展和利用自身的品牌价值以提高就业竞争力。他对这一主题充满热情，经常通过分享个人经历中的故事来激励学员。 此课程将为想要建立个人品牌的人提供实用的指导和宝贵的经验分享。
Your personal brand is what people say about you when you're not in the room - Jeff Bezos, Amazon Having started my own company at the age of 19 and never worked for anyone else, I've successfully built and used my personal brand to drive company growth over the 20 years we've been in business. We are now a team of just under 20 turning over just shy of a million GBP a year. Much of that growth can be attributable to opportunities I've developed through my own brand. I've been a blogger since the mid 2000's and run my own YouTube channel which in one single year I uploaded entrepreneurship tips every day for a complete year. I've been coaching and speaking all over the UK and Europe on the topic of personal branding for the last five years and this course is an amalgamation of the main areas I cover time and time again. I guest lecture on Exeter and London Business School MBA programs as well as teaching students up and down the country how to develop and use their own brand value to increase their chances of employability. I'm incredibly passionate about this subject and regularly use stories that have come from my very own journey.
