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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-create-a-strategic-roadmap/
课程评论：没有评论
课程名称：产品策略与路线图 课程概述： 本课程对参与者没有先决条件要求，仅需拥有Figma FigJam账户（可免费注册）。本课程适合没有产品管理、路线图、研究或策略经验的人员。 课程简介：欢迎加入《产品策略与路线图：领导者、产品经理与初创企业的战略思维》课程。我是特蕾莎·凯恩，在这里，您将学习如何提升商业战略技能并通过运用战略思维技术来优化结果。这些技术包括创建愿景、理解目标受众和客户、进行竞争分析、构建战略生态系统，并通过创建一个5年战略路线图将这些内容整合起来。路线图是以有意义的方式有效沟通商业或产品战略的绝佳工具，能够在组织内部和外部传达财务影响与战略适配和长期愿景的平衡。 在本课程中，您将获得7个Figma FigJam模板，帮助您成为战略思考者并提升商业战略技能，学习内容包括： - 创建产品愿景 - 研究用户画像 - 进行竞争研究与战斗卡 - 构建战略生态系统 - 通过研究获得行业知识 - 在Figma FigJam中创建多年的战略路线图 - 让利益相关者认同您的战略愿景 课程内容包含： - 60分钟的培训视频 - 各种资源、提示和工具 - 7个Figma FigJam模板，包括： - 战略生态系统图 - 5年战略路线图 - 竞争对手战斗卡 - 2小时设计冲刺 - 买家画像 - 买家画像与用户画像的区别 - 用户画像与JTBD的区别 课程适合对象： - 产品经理、产品负责人、总经理、企业家、商业领袖及高管 - 希望成为战略思考者的任何人 - 希望在财务影响与战略适配及长期愿景之间找到平衡的人员 - 希望使用Figma等协作工具，超越PPT创建战略的人 - 需要为某个产品、商业概念、问题或创意制定新战略的人 - 适合那些刚接触战略以及想要寻找新思路的战略领导者 本课程将为您提供构建战略路线图所需的工具和逐步指导。
Requirements:You'll need an account with Figma FigJam. A free plan is available.No previous experience in product management, roadmaps, research or strategy is needed. No previous Figma FigJam skills required. Description:Hi, I'm Teresa Cain and welcome to Product Strategy & Roadmapping: Strategic Thinking for Leaders, Product Managers & Startups in which you will learn how to upgrade your business strategy skills and optimize outcomes by applying strategic thinking techniques such as creating a vision, understanding your audience and buyers, perform competitive analysis, build out a strategic ecosystem, and bring it all together in creating a 5 year strategic roadmap. Roadmapping is a great way to communicate a business or product strategy in a meaningful way, both inside and outside the organization methodical way balancing both financial impact with strategic fit for and long-term vision. In this powerful session you will get access to 7 Figma FigJam Templates that will teach you how to be a strategic thinker and upgrade your business strategy skills including learning how to: Create a product visionResearch user personasPerform competitive research & battle cardsBuild a strategic ecosystemGain knowledge in your industry through researchCreate a multi-year strategic roadmap in Figma FigJamGet buy-in from stakeholders in your strategic vision What's Included:Receive the tools and a step-by-step instruction on creating a strategic roadmap:60 minutes of Training VideosResources, tips and tools 7 Figma FigJam templates including: Strategic Ecosystem Map5 Year Strategic RoadmapCompetitor Battle Cards2 Hour Design SprintsBuyer Persona Buyer Personas vs. User PersonasUser Persona vs. JTBDWho this Course is for:Product managers, product owners, general managers, entrepreneurs, business leaders and executivesAnyone looking to become a strategic thinker. Anyone wanting to balance financial impact with strategic fit and long-term vision. Anyone who wants to start using collaborative tools like Figma Figma to create a strategy beyond PPT Anyone needing to create a new strategy for a product, business concept, problem or ideaSuitable for those new to strategy and strategic leaders looking for new ways to ideate
