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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-create-a-sold-out-event/
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**SOLD OUT - 如何策划并推出持续教育活动** 本课程将指导您如何成功策划和组织一场会议或活动。课程内容涵盖了从活动初期的概念确立到最终的盈利，为期六个月至一年的周密计划。 **核心步骤：** 1. **确立主题：** 选择一个具有吸引力、能激发情感并能引发讨论的主题，这将是您活动的灵魂，并指导品牌推广和宣传方向。 2. **组建团队：** 招募一个核心团队，成员应涵盖场地、餐饮、行政、市场营销、赞助以及志愿者等关键职能，您需要负责协调和任务分配。 3. **制定预算和商业计划：** 无论是否有赞助，详细的预算至关重要，它将帮助您跟踪支出，并决定票价。预算应包括场地、住宿、交通、餐饮、演讲者费用、活动、市场营销和团队成本。 **课程亮点：** * 讲师拥有25年活动策划、营销和制作经验。 * 提供从头到尾的完整活动策划流程清单。 * 帮助您将活动利润最大化。 * 适合任何希望通过教学、产品演示或研讨会来扩展业务或分享知识的人。 如果您有热情分享的知识，并且享受教学过程，那么本课程将是您拓展业务、影响他人的绝佳途径。立即注册，开启您的活动策划之旅！
You've decided to organize a conference. It's quite a task!At least six months before the event, you should begin planning. For larger conferences, planning may begin a year ahead. There will be many moving parts.There are a million things you want to know. How do you begin? How do you choose the right speakers? What venue is best suited for your needs?Don't worry.Even though organizing a conference can be a difficult task, it is not impossible. You don't have to invent the wheel. Follow these steps.This top-level guide will help you organize a conference. This guide will walk you through all the steps and connect you to useful tools and articles that will help you make your job easier. These steps don't necessarily follow a chronological order - you may start to contact potential speakers before you have secured a venue. But they will give you an idea of where to focus your attention first.Are you ready to organize that conference?Step 1: Choose a themeA theme is essential for any conference. What is the conference's unifying message? And what are the main takeaways for attendees?The most effective themes are relatable and catchy. They also trigger emotions. The conference should inspire and stimulate discussion. This is what your theme should do.For example, "Stronger together as a team" might be a better theme that "Achieving greater efficiency through cross-functional collaboration."It is not just a rallying cry for everyone involved; it will guide you branding and promotion, from designing your logo to creating social media hashtags to printing posters, brochures and other collateral.Additional reading and toolsA great guide from TED: Create a topicThis is a great list of ideas to help you brainstorm: 127 themes and concepts for your next corporate eventStep 2: Assemble your A-teamYou won't likely be the one organizing a conference. We'd be surprised if that was the case.To manage different aspects of promotion, negotiation, and planning, you will need a core team. The following people will be part of your core team:Planning group: Conference venue and accommodation. Activities, catering.Administration team - Budgeting, attendee registration and ticket sales. This person/team will be your main contact for all questions regarding the conference.Marketing team - Contacting media, creating promotional materials, managing your website, blog and social media activities.The Sponsorships Team is responsible for securing sponsors and applying for grants. Only relevant to conferences that depend on outside sources of funding. Obviously)Volunteers: Helping with all activities on-site on the day. This includes ticket scanning, door management, managing the guest list, maintaining the guest list, dressing, guiding people, and so on.Your primary job is to coordinate the team and assign tasks.Step 3: Create a budget and a business planYou will need to create a budget, regardless of whether your conference is sponsored. It is important to understand where your money is going.A budget can help you determine the cost of attending the conference. These are the most important items that you should budget for:LocationAccommodationTransportCateringSpeaker feesActivitiesMarketingMembers of the teamWhen searching for venues or negotiating contracts, it is a good idea to prepare a budget.This course takes you step by step on how to choose a topic, locate the venue, produce, market and sell out your event. The instructor has 25 years' experience in the creation, marketing and production of conferences and events. Putting on an event takes meticulous planning. This course provides a checklist from beginning to completion taking your profits to the bank.What is your passion?What do you love to teach others?Hundreds if not thousands of people want to learn from you. Are you a dynamic speaker? Do you like telling stories? What are you an expert in that other people seek your advice?If you are a therapist or life coach teaching is another way to expand your business. But all businesses have people in them who do product demos, seminars and more.If you are one of them then this course is for you!Register today!
