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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-create-a-capability-statement/
课程评论：没有评论
本课程名为“如何创建强大的能力陈述（分步指南）”，旨在教授学员如何为政府市场创建理想的营销资料，从而赢得政府合同。 课程发起人曾作为政府行业顾问，深切关注小型企业在政府合同竞争中面临的挑战和不公。尽管小型企业占美国公司总数的99.7%，但在联邦合同份额中仅占20%。特别是，女性拥有的小型企业占公司总数的41%，但仅获得4.3%的合同；少数族裔占人口总数的35%，却仅获得5.6%的合同。为了解决这些“经济不公”问题，发起人辞去顾问工作，创建了政府承包商协会，并开发了包括本课程在内的多种培训工具和资源。 课程强调，政府部门不使用宣传册或传单，而是依赖于“能力陈述”。为了最大化赢得合同的机会，学员需要掌握如何制作一份能够引起目标受众共鸣的营销资料。 课程内容将**分步指导**学员完成能力陈述的创建过程，解释其**必要性**、**构成要素**以及**使用方法**。此外，课程还将提供**寻找目标政府机构**的指导，帮助学员进行市场营销。学员将学会**解锁更多合同机会的七个关键点**，并获得**模板和样本**，以便快速高效地完成能力陈述的制作，无需从零开始。 本课程为学员提供了一个在**价值5000亿美元的政府市场中发展公司**的机会，是帮助创建面向全球最大客户的市场营销能力陈述的有力工具。
HOW TO CREATE A POWERFUL CAPABILITY STATEMENT.. so you can win government contracts is a course teaching you how to create the ideal marketing collateral for the government market. After years of working as a consultant in the government industry, I was deeply disturbed by the challenges which small business have. I saw the disparities that limited small businesses from success. According to the SBA, small businesses represent 99.7% of American companies, yet they are only winning 20% of federal dollars. Women owned small businesses represent 41% of companies, yet are only winning 4.3% of contracts. Minorities represent 35% of the population, yet are only winning 5.6% of contracts. As such, I left the consulting world and decided to start the Government Contractors Association. I wanted to do something to help impact the disparities and challenges which existed in the most lucrative industry. This course is one of the many training tools and resources which I have created to help change the disparities and the "economic injustice" which exists in the government market. In this course, you'll learn that the government does not use brochures or flyers. They use capability statements. If you want to have the best chance of winning contracts, then you'll need to have a literature that speaks to your audience. This course guides you step-by-step on how to create a capability statement. It explains why you need one, what are the components and how to use it. In this course you'll also receive guidance on how to find an agency so you can market your capability statement to. You'll learn 7 important keys to unlock more contract opportunities. You'll also receive templates and samples so you don't have to start from scratch. Just use the templates and edit them so you can finalize your capability statement quickly. This is your opportunity to grow your company in the $500 billion government market. Use this course to help you to create your marketing capability statement for the largest customer in the world.
