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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-create-a-business-plan-g/
课程评论：没有评论
**Coursera课程总结：如何构建商业计划** 本课程将指导您制定一份成功的商业计划，无论您拥有一个或多个创业想法，还是需要为商业贷款申请做准备。课程讲师拥有营销学士学位并是一位成功的企业主，将以其真实的医疗激光美容院商业计划为例，带您一步步了解商业计划的关键要素。 **核心内容包括：** * **目标设定 (Goal Setting)** * **运营策略 (Operational Strategies)** * **SWOT分析 (S.W.O.T. Analysis)** * **使命宣言 (Mission Statement)** * **目标市场 (Target Market)** * **实施与战略 (Implementation and Strategy)** * **广告 (Advertising)** * **营销与销售策略 (Marketing and Sales Strategies)** 课程将提供清晰的商业计划章节清单和实际案例，帮助您构建一份深思熟虑的商业计划。 **课程结构：** * **第一课：** 商业计划的重要性、确定商业想法、商业类型（在线、实体店或家庭企业）、使命和愿景声明、执行摘要。您还将获得一份可打印的商业计划表格，以便在课程学习过程中填写。 * **第二课：** 市场分析总结、战略与实施、营销策略、销售策略、广告。 * **第三课：** SWOT分析、竞争优势。 * **第四课：** 里程碑说明、执行摘要、财务计划总结。 本课程旨在教您如何构建适用于任何类型企业的商业计划，并为主贷申请或内部规划提供坚实的基础。
Do you have one or perhaps many business ideas? Unsure of where to start? Every successful business begins with a business plan. I have a business degree with a focus on marketing and am a business owner. In this course, I will take you through my actual business plan from my medical laser spa. This course will teach you exactly what you need in order to create a business plan for ANY type of business. Are you planning to apply for a business loan? This course is exactly what you will need in order to do so. Some topics include: Goal SettingOperational StrategiesS.W.O.T. AnalysisMission StatementTarget MarketImplementation and Strategy AdvertisingMarketing and Sales StrategiesLearn what you'll need to include in a well thought out business plan. I will use examples and a clear checklist of sections that should be filled out on a good business plan. LESSON ONE: You will get a printable business plan to fill out as you work your way through this course. Coming up with a business idea. Why do we need a business plan? Type of business. For example, will it be online, physical brick and mortar or a home business? Mission and Mission StatementsExecutive SummaryLESSON TWO: Market Analysis SummaryStrategy and ImplementationMarketing StrategySales StrategyAdvertisingLESSON THREE: S.W.O.T AnalysisCompetitive EdgeLESSON FOUR: Explain MilestonesExecutive SummaryFinancial Plan Summary
