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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-craft-a-customer-survey/
课程评论：没有评论
**课程名称：** 如何制作客户调查问卷 **课程概述：** 了解客户的真实想法。学习如何构建能够让客户完成的调查问卷，以及如何分析数据以做出更明智的商业决策。 **课程内容：** 1. **调查问卷制作入门：** 概述课程内容，以及如何利用示例调查问卷帮助本地咖啡店吸引更多顾客。 2. **研究调查问卷的应用场景：** 了解哪些调查问题最适合您的业务案例，问题的范围以及如何提问。 3. **调查问卷最佳实践：** 学习构建高质量、能够让客户完成的调查问卷的最佳实践和核心工具，包括语言、流程、时长和中立性。 4. **调查问卷筛选器与介绍：** 揭示每个调查问卷的5个组成部分，以及如何撰写清晰、引人入胜的开场白。 5. **核心调查问题的制作：** 深入探讨如何通过正确格式化调查问题来收集可操作的答案。 6. **人口统计学问题 + 调查问卷结尾：** 了解客户的属性信息，并设计一个有力的调查问卷结尾。 7. **发布您的调查问卷：** 在正式发布前，学习发布成功调查问卷的关键步骤。 8. **分析结果：** 您的调查问卷的价值取决于您从中获得的见解。学习像专业人士一样分析调查数据。 **讲师：** * Tommy Moreno (Pareto Labs 联合创始人兼首席执行官；曾任职于迪士尼战略规划) * Nic Barnhart (Pareto Labs 联合创始人兼首席产品官；曾任职于 ZipRecruiter 财务/分析) **学员评价：** * “我喜欢他们使用咖啡店的案例。我喜欢这门课程，以及如何轻松地在我自己制作调查问卷时运用这些知识。它非常实用且易于理解。” * “涵盖了所有方面。非常全面。非常喜欢。” * “这门课程很棒，为我在部署调查问卷之前提供了一些可以实施的工具。” * “教程中有很多很棒的信息！Pareto Labs 干得漂亮！” * “一门非常全面的课程，主题很好，并且有真实案例。”
Find out what your customers are really thinking. Learn how to build a survey that customers will actually finish and how to analyze the data to make better business decisions.Curriculum:01Intro to Survey CraftingGet an overview of the course and how our example survey will help a local coffee shop capture more customers.02Use Cases for Research SurveysLearn what survey questions are most effective for your business case, the scope of these questions, and how to ask them.03Survey Best PracticesGet the best practices and core tools for building a quality survey that customers will COMPLETE, including language, flow, duration, and neutrality.04Survey Screener & IntroductionUncover the 5 parts of every survey and how to craft a clear, engaging introduction.05Crafting Core Survey QuestionsDive deep into writing survey questions with proper formatting to gather actionable answers.06Demographic Questions + Survey ClosingFind out more about your customers' attributes and create a strong survey ending.07Deploying Your SurveyBefore officially launching, learn the key steps to deploying a winning survey.08Analyzing ResultsYour survey is only good as the insights you gain from it. Learn to analyze survey data like a pro.In this course, you will learn from:Tommy MorenoCofounder & CEO, Pareto LabsStrategic Planning, DisneyNic BarnhartCofounder & CPO, Pareto LabsFinance/Analytics, ZipRecruiterWhat people are saying about this course…"I like how they use the example with the coffee shop. I like this lesson and how I can easily use these things on my own when crafting my own surveys. It was very practical and easy to understand.""Covered all bases. Very thorough. Extremely liked it.""The course was great and provided me with a few tools to implement before deployment of my survey.""Lots of great information in this tutorial! Well done Pareto Labs!""Really well-rounded course with a great subject matter and real-life examples."
