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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-conduct-market-research-in-startups-and-small-firms/
课程评论：没有评论
课程名称：如何在初创企业和小型公司中进行市场研究？ 课程概述：许多商业错误的发生都与市场研究不足有关。因此，我为您创建了这个实践课程，让您以极低的成本研究市场规模、特定细分市场、竞争对手的销售策略、客户偏好等重要方面。课程基于我在顶级咨询公司的15年咨询经验及作为董事会成员负责战略、绩效改善和企业重组的背景，涵盖了零售、快速消费品、服务行业和B2B领域。我参与或监督了90多个绩效改善项目，累计为不同行业增加了20亿的EBITDA。我也曾亲自培训超过100名咨询师、业务分析师和经理，他们如今在私募股权和风险投资基金中担任合伙人或投资总监等职务。此外，我在Udemy的课程已经吸引了超过224,000名学员，包括在EY、沃尔玛、德勤、阿迪达斯等多家知名企业工作的人员。 在本课程中，我将向您展示三组市场研究方法： 1. 咨询方法 2. 在线方法 3. 离线方法 我们希望您能够独立进行市场研究，因此课程将包含很少的理论，而更多的实例展示，涵盖零售、快速消费品、食品行业、在线业务和一些离线业务等领域。该培训特别适合小企业主、初创企业和咨询师。您将学习神秘购物、店铺检查、自下而上和自上而下的方法等。 此外，您还可以下载许多额外资源，包括： - 免费演示和视频链接，展示市场研究的例子 - 值得阅读的书籍链接 - 展示如何进行市场研究的Excel计算和分析模板 我们将使用的工具包括： - Excel - SimilarWeb - Google关键词规划师 - Facebook受众洞察 - 移动市场应用程序 - Slideshare - YouTube - 我们自己的工具和格式 此课程将为您在市场研究领域提供坚实的基础。
Many business mistakes are made due to insufficient market research. That's why I created for you this hands-on course so that you can see how with virtually no money you can research many important aspects like the size of the market or a particular segment, the sales tactics of competitors, customer preferences, etc. This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion in additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 224 000 students including people working in EY, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.I will show you 3 groups of market research methods:Consulting methodsOnline methodsOffline methodsSince we want you to be able to do market research on your own there will be very little theory and loads of nice examples in many fields. You will master the market research in areas such as retail, fast-moving consumer goods, the food sector, online businesses, services, and some offline businesses. This training will be especially beneficial for small business owners, startups, and consultants. You will learn mystery shopping, store checks, bottom-up, and top-down approaches, and others.You will be able also to download many additional resourcesLinks to free presentations and movies showing examples of research Links to books worth readingExcels with calculations showing you how you can do the market research as well as analyses and draw conclusionsWe will use the following tools:ExcelSimiarWebKeywords Planner by GoogleFacebook Audience InsightFacebookMobile market applicationsSlideshareYoutubeOur own tools/formats
