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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-communicate-your-vision-and-values/
课程评论：没有评论
**课程名称：** 如何沟通你的愿景和价值观 **课程概述：** 本课程深入探讨了品牌愿景和价值观对于客户忠诚度的重要性，正如公司领导者的价值观对员工忠诚度的影响一样。课程将从制定公司愿景和使命宣言入手，阐释它们作为公司理念核心的作用，即明确公司的追求目标、信念和长远愿景。 **课程内容包括：** * **区分使命宣言和愿景宣言：** 理解两者在目的和功能上的根本差异。 * **如何撰写使命宣言：** 学习制定清晰、有力的使命宣言的技巧。 * **如何撰写愿景宣言：** 掌握勾勒企业未来蓝图的愿景宣言的撰写方法。 * **如何有效地沟通你的愿景：** 学习如何将公司的愿景和价值观传达给消费者和员工，从而实现核心价值，打造令大家引以为傲的企业。 **目标学员：** 无论您是即将上任的初级管理者，还是经验丰富的资深管理者，本课程都将为您提供伟大领导者的核心基础知识。 **系列课程：** 本课程是商业系列课程的一部分，该系列还包括以下课程，可助力您提升在商业领域的营销技能： * 项目管理中的敏捷方法实施 * 数字营销基础 * 销售艺术大师 * 自信沟通的艺术
Customer loyalty is highly dependent on the values and intentions of a brand, just as much as employee loyalty is highly dependent on the values of the company and leaders they work for. The best starting point for those company values to develop are within both your mission statement and vision statement. These statements are the core to your company ethos: They explain precisely what you strive to achieve, what you believe, and your long-term aspirations. In this course, we explore how to develop a mission statement and vision statement, and the differences between the two. You will then learn how to effectively communicate your vision to both your consumers and your workforce, helping you to achieve your core values and create a powerful company that everyone is proud to associate with. This course covers the following: The difference between a mission statement and a vision statementHow to write a mission statementHow to write a vision statementHow to communicate your vision effectivelyThis course is aimed at both upcoming and experienced managers; covering the core fundamentals to every great leader. This course is part of a business series, with the following courses also available to develop your marketing in business skillset: Implementing an agile approach to project managementDigital marketing fundamentalsMastering the art of selling Mastering assertive communication
