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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-build-successful-project-strategy/
课程评论：没有评论
Coursera课程：如何构建成功的项目战略 本课程旨在帮助学员从零开始，掌握启动、构建和实施成功的项目战略。课程将提供关于项目战略度量和跟进的实用建议，确保学员的项目从一开始就走向成功。 **课程主要内容：** * **理解项目战略原则：** 掌握战略制定的核心理念。 * **企业期望下的项目战略启动：** 如何将项目战略与企业整体目标对齐。 * **基于目标构建成功战略：** 学习如何根据既定目标制定切实可行的项目战略。 * **战略实施落地：** 将计划好的战略转化为实际行动。 * **战略成果度量与问题识别：** 学会评估项目成功，并在潜在失败前识别并解决问题。 * **规避项目全过程的常见错误：** 学习如何避免从项目启动到结束的各项潜在失误。 **核心价值：** * 解决项目范围、进度或预算难题。 * 发现更有效的项目成功路径。 * 提升项目整体成功率，将项目推向新高度。 * 理解企业和项目关键绩效指标（KPIs）的关联性，以及它们如何驱动预期成果。 * 掌握项目管理如何串联各部门、团队和人员以达成目标。 * 将项目战略化，确保持续成功。 **目标学员：** * 初级及进阶项目经理。 * 项目成员。 * 项目发起人、干系人等，帮助他们理解项目成败原因。 **核心工具与技术：** 1. **SWOT分析：** * **优势 (Strengths)：** 识别项目成功的驱动因素。 * **劣势 (Weaknesses)：** 了解如何转化劣势为机遇甚至优势。 * **机遇 (Opportunities)：** 发现项目沟通成功的关键。 * **威胁 (Threats)：** 识别风险和潜在问题。 2. **平衡计分卡 (Balanced Scorecard)：** * **财务视角：** 确保KPIs在预算、进度和范围方面保持一致。 * **内部视角：** 设定KPIs以跟踪和改进项目成功。 * **客户/外部视角：** 确定对客户有益的因素。 * **学习与成长视角：** 关注团队学习和项目与企业战略的一致性。 3. **设计思维 (Design Thinking)：** * 确保项目遵循最佳实践。 * 清晰的准备和定义。 * 测试中的改进。 * 满足需求目标。 4. **文档模板：** * **项目章程：** 定义里程碑和使用的方法论。 * **项目计划：** 确保项目按计划执行（敏捷方法则侧重用户故事和史诗）。 * **风险矩阵：** 理解风险的严重性和发生概率。 * **问题与变更日志：** 跟踪项目中的问题和变更。 5. **线性责任图 (Linear Responsibility Chart)：** * 明确所有参与人员和团队。 * 评估影响能力。 * 理解人员的权力。 * 规划沟通行动。 6. **AIDA沟通法：** * **注意 (Attention)：** 吸引观众。 * **兴趣 (Interest)：** 激发观众对信息的兴趣。 * **欲望 (Desire)：** 让观众渴望项目或产品。 * **行动 (Action)：** 促使观众采取行动。 课程中的所有工具和技术都将结合实时用例和实际案例进行更新，学员学成后可直接应用于实际项目，并为争取项目或项目集职位提供有力支持。立即报名，开始您的成功项目战略学习之旅！
You're in the right place. You can learn through this course how to start, build and implement successful project strategy. You will get advice how to measure and follow-up your project strategy. This will certainly make your current or coming project successful from the beginning.This course will help you1. Understand project strategy principles2. Start your project strategy from zero, linked to enterprise expectation3. Build successful project strategy according to planned objectives4. Implement planned and selected strategy into practice5. Measure your success, recognize problems before failure6. Avoid mistakes from start until end.Have you had problems in your project scope, schedule or budget? Have you ever thought there could be better ways to success in projects? Enroll this course to learn more, be more successful and take your projects into next level.It's important to understand both enterprise and project KPIs (Key Performance Indicators) and how they link to each other for expected outcomes. Project management is a function which will glue together many departments, teams and people for desired outcome. To make your project successful it needs to be strategic.This course is designed for beginners and more advance project managers or project members. It will also help stakeholders like sponsors to understand how projects fail or success. You can take tips and tricks from this course into your toolbox and create a success! Enroll today!The tools and techniques to learn in this course1. SWOT analysisStrengths to understand why project is able to be successfulWeaknesses to know how weaknesses can be changed to opportunities or even strengthsOpportunities to see how project communication will be successfulThreats to know risks or possible issues to avoid2. Balanced scorecardFinancial perspective to keep KPIs on track for budget, schedule and scope estimatesInternal perspective for creating KPIs to follow improve of project successesCustomer or external perspective to know what will be beneficial for customersLearning and growth perspective to know your team is learning and project is aligned with enterprise strategy3. Design thinkingMake sure project is following best practice for end productsKeep preparations and definitions clear to allFind improvement in testingFollow target of requirements4. Templates for documents such as project charter, project plan, risk matrix, issue and change logProject charter to define milestones and used methodologiesProject plan to execute in line (note in agile methodology more concentrated in story items and epics)Risk matrix to understand severity and likelihoodIssue and change for keeping track5. Linear responsibility chartCollecting all involved people and groupsSeeing abilities for affectionsUnderstanding power of peoplePlanning communication actions6. AIDA communication methodAttention to wake up audienceInterest to get audience ready for messageDesire to make audience want this project or end productAction to ask for some tasks or other thing to happenAll tools have continuously updates for use cases and examples from real life situations. You can learn these all and use directly in your next project. Knowing them will help you to land your next project or program position!Enroll today to start learning immediately!
