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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-build-habit-forming-technology/
课程评论：没有评论
课程名称：如何打造习惯养成型产品 **课程概述：** 在信息爆炸、干扰无处不在的时代，快速培养用户习惯是成功产品的关键特质。本课程将由尼尔·艾亚尔（Nir Eyal）——畅销书《Hooked: A Guide to Building Habit-Forming Products》（中文版《上瘾：让用户欲罢不能的习惯养成设计》）的作者，也是一位拥有两次创业经验的硅谷创业者，以及斯坦福商学院的讲师——深入解析企业如何打造用户日常使用的产品、创造客户喜爱的服务，以及设计师如何设计出能“钩住”用户的产品。 尼尔·艾亚尔将在课程中分享他提出的“钩子模型”（The Hook Model）框架，为创业者和产品设计师提供一种全新的思考用户行为影响力的视角。他将揭示Facebook、Pinterest和Twitter等公司驱动用户重复参与的策略。课程旨在帮助企业了解如何利用“钩子”的力量来改善人们的生活，并为学员提供一套强大的工具和框架，以创建更出色的产品，甚至可能改变他们看待世界的方式。
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users? Nir Eyal, author of "Hooked: A Guide to Building Habit-Forming Products" shows you how. Nir is a two-time Silicon Valley entrepreneur who has taught the "Using Neuroscience to Influence Human Behavior" course as a Lecturer at the Stanford Graduate School of Business. His writing has appeared on TechCrunch, Forbes, Psychology Today and his blog, NirAndFar. In this course, Nir shares a framework for designing habit-forming products called "the Hook Model." The framework gives entrepreneurs and product designers a new way for thinking of the necessary components of influencing user behavior. Nir will share the tactics companies like Facebook, Pinterest, and Twitter use to drive repeat engagement. Companies need to know how to harness the power of hooks to improve peoples' lives. This workshop will provide attendees with a powerful toolkit and framework for creating better products and likely change the way they see the world.
