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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-build-better-buyer-personas/
课程评论：没有评论
**[课程名称]** 为小型企业创建强大的买家画像 **[课程概述]** 本课程专为小型企业营销人员和独立营销顾问设计，旨在帮助他们快速、精准地定义目标市场。课程将教授一种实用、务实的10步方法，用于勾勒出最佳目标买家的形象，以支持营销计划的制定。无论您是为自己的小企业营销，还是为大型公司提供营销咨询，本课程都能提供帮助。 **[课程亮点]** * **10步法：** 学习构建更优买家画像的 proven 10步技术，每一步都有视频示例。 * **实用模板：** 下载并定制Mike Gospe独特的买家画像模板。 * **核心要素：** 理解并掌握必备的3个买家画像维度。 * **效率提升：** 学习如何快速记录和分享您的买家画像。 * **实际应用：** 了解如何立即将买家画像应用于产品定位、客户沟通和营销蓝图。 * **经验分享：** Mike Gospe将分享他构建买家画像的个人经验，包括成功与失败的案例。 **[课程适合人群]** 任何希望更好地了解其核心客户的营销人员或小型企业创业者。
As a small business marketer or independent marketing consultant, you need to be nimble and ultra-focused in defining your target market. You know you can't afford to be "all things to all people." No only that, you probably don't have deep pockets to support a market research project to investigate your target buyers and their behaviors. So, how can you quickly build an illustration of your best target buyers - one that is good enough to support a go-to-market plan? Or, if you are consulting with larger companies on their marketing plans, how can you guide them to produce better personas themselves?The good news is that you can use the exact same method big companies use to craft their personas. This course unlocks the secrets to building better personas - secrets and a 10-step process you can adopt today to answer these questions. This 90-minute course is divided into a practical, pragmatic 10-step approach to illustrating your best target buyers. Each step is illustrated with a short video giving you lots of examples. Mike Gospe shares his personal story of how he discovered how to build better personas, including stories about the good, bad, and ugly persona examples he uncovered in his own journey. He goes further by prescribing how you should conduct the persona exercise and manage your internal politics so you get the best outcome possible. This course is for any marketer or small-business entrepreneur interested in learning how to better understand their best target customers. Learn the 10-step proven technique for building a better buyer persona Download Mike's unique persona template and customize it to your business Understand the 3 dimensions that must be included in your persona Discover short cuts to help you document and share your persona Find out how to immediately apply your persona to your product positioning, customer messaging, and marketing blueprints
