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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-build-a-winning-pricing-strategy/
课程评论：没有评论
课程名称：如何建立和实施成功的定价策略 课程概述：如果您正在寻找一种实用的、逐步的方法来设计和实施定价策略，那么本课程就是为您准备的！无论您是B2B还是B2C，这门课程将定义当前企业使用的最流行和最具盈利性的定价策略，并指导您如何确定最适合您的业务或产品线的定价策略。您将学习如何执行您的策略，以及避免哪些常见的错误，以确保您的定价既能被客户接受，又能让财务部门顺利操作，同时也能让您自己进行有效衡量。 本课程将不再让您为构建定价策略而感到困惑，重点放在实施和执行上。如果您曾经苦恼于定价的思路，或者担心自己的定价过高或过低却不知从何入手，本课程将通过简化的、可行的逐步方法教您如何识别和解决这些问题，从而帮助您今天就做出正确的定价决策。 您将学习如何提供一个全面的定价方案，基于我在定价策略领域的经验，总结出的一套成熟过程。通过我15年的全球定价项目启动和修订经验，我能为您提供应对当前市场条件的所有关键步骤。 在本课程中，您将： - 探索最常用的定价策略和定价模型 - 选择适合您产品或服务的定价方法 - 将一个简单的五点定价计划应用于您的业务或定价项目 - 掌握盈利定价策略的三个要素 - 发现最佳定价实施和衡量的技巧 - 避免不良定价实践的陷阱 课程中还包括多个可下载的资源，帮助您建立一个合理、有依据的定价策略，以满足您的立即业务需求，无论是推出一个全新产品还是修订现有定价。 本课程不适合寻找深层数学定价分析或广泛定价理论的学员。相反，本课程旨在通过多年的B2B和B2C市场实践经验，为您解决紧迫的商业挑战提供实用建议。 如果您准备好开始构建成功的定价策略，欢迎加入我在本课程中的学习！
If you are looking for a real-world, step-by-step approach to designing and implementing a pricing strategy then this course is for you! Whether you are in B2B or B2C, this course defines the most popular and profitable pricing strategies used by businesses today, and walks you through how to determine which pricing strategy is best for your business or product line. You will learn how to execute on your strategy and what to avoid to ensure your pricing is consumable by customers, billable by finance, and measurable by you.This course takes the mystery out of building a pricing strategy and focuses on implementation and execution. If you have struggled with where to begin thinking about pricing, or worried that your pricing might be too high or too low but not sure how to take action, this course will teach you how to spot and address those questions by breaking it down into a digestible, actionable, step-by-step approach so that you can make good pricing decisions today.You will learn how to deliver a comprehensive pricing program based on the same process that I've developed and refined over time from my own Pricing Strategy work. Through my 15 years of launching and revising global pricing projects, I can provide you with all the critical steps you need to respond to current market conditions.In this course, you will:Explore the most commonly used pricing strategies & pricing modelsChoose the right pricing approach for your product or serviceApply a simple five point pricing plan to your business or pricing projectMaster the 3 Ps of a profitable pricing strategyDiscover tips for optimal pricing implementation and measurementAvoid the pitfalls of bad pricing practicesIncluded in this course are several resources that you can download and follow to build a logical, defendable pricing strategy for an immediate business need, whether you are launching a brand new product or revising existing pricing.This course is not for anyone looking for deep mathematical pricing analysis, or extensive pricing theory. Instead, this course helps you solve an immediate business challenge with practical advice taken from years of applied learning in B2B and B2C markets.If you're ready to start building a winning pricing strategy, join me in this course!
