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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-build-a-powerful-brand-that-fuels-growth/
课程评论：没有评论
**课程名称：** 如何打造强大的品牌以促进增长 **课程概述：** 本课程旨在帮助营销人员在快速变化的世界中培养品牌，以实现长期可持续增长。许多营销活动常常因关注短期战术活动而被搁置，导致品牌团队错失长期品牌建设的良机。通过本训练营，您将学习如何将企业转型为一个能够自我销售的品牌。您将直接向营销实践者学习，并获得经验丰富的营销人员所使用的知识和框架，以确保品牌的长期增长。 **课程适合人群：** * **经验丰富的营销人员：** 重温扎实且结构化的营销基础原则，并为自己的武器库增添新的工具和框架。 * **有志成为营销人员者：** 为自己的新职业生涯奠定基础，寻求营销理论之外的实践知识。 * **营销或品牌团队：** 通过指导性和结构化的方法，提高实践品牌知识，培养团队的通用语言、理解和工具箱。 * **经验丰富或有志成为顾问者：** 增强解决战略问题的能力，以应对企业成长中的各种营销挑战。 * **现有或有志成为企业主者：** 建立自己的品牌，发展业务，并了解营销如何帮助实现目标。 **课程大纲：** 无
As a marketer, you know you need to nurture your brand in a fast-changing world in order to ensure long-term and sustainable growth. However these efforts are often deprioritized to focus on more short-term tactical activities, which make brand teams miss out on long-term brand-building opportunities.With the this bootcamp, you will learn how to transform your business into a brand that sells itself. Learn directly from marketing practitioners and get access to knowledge and frameworks used by experienced marketers that will help you secure your brand's long-term growth.Who is this bootcamp for?Experienced Marketers who want a THOROUGH AND STRUCTURED REMINDER of the FOUNDATIONAL MARKETING PRINCIPLES, whilst adding new tools and frameworks to their arsenal.Aspiring Marketers who want to LAY THE FOUNDATIONS to help them pivot towards their new career paths, specifically looking for PRACTICAL KNOW-HOW BEYOND MARKETING THEORYMarketing or Brand Teams who want to IMPROVE THEIR PRACTICAL BRAND KNOW-HOW, via a guided and structured approach to foster a universal team language, understanding and toolbox.Experienced or aspiring consultants who want to ENHANCE THEIR STRATEGIC PROBLEM-SOLVING capabilities to address different marketing challenges in growing a business.Current or Aspiring Business Owners who want to ESTABLISH THEIR BRAND, GROW THEIR BUSINESS, and learn how marketing can help them achieve their goals.
