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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-build-a-multi-million-dollar-ecommerce-business/
课程评论：没有评论
课程名称：建立一个百万美元电商业务 概述：如果您正在阅读这些内容，您可能已经完成了电商网站的搭建，并希望提升销售额。本课程旨在帮助您突破瓶颈，实现更高的销售——目标是超越一百万美元的销售额。课程分享了个人和团队环境下都适用的行之有效的电商营销策略。您无需大量资金投入，许多成功案例都是通过少于1000美元的投资起步。 本课程主要分为三个关键部分： 1. **增加目标流量**：学习如何利用市场营销、广告及社交媒体策略吸引合适的客户。主题包括： - 如何通过博客建立权威和线索 - Facebook与电商业绩漏斗 - 如何建立利润丰厚的Google AdWords广告系列 - 在竞争中获取优势的技巧 - 应追踪的关键指标 2. **改善访客体验**：探讨如何优化网站以提高转化率，包括产品列表、网站导航等。内容涵盖： - 首页价值主张的设定 - 增强访客信任的策略 - 不断测试网站以实现持续效果 - 关注畅销产品 3. **客户购买后的流程**：讨论客户支持、电子邮件营销、运输及再营销等关键环节。包括： - 针对未购买用户的再营销策略 - 利用邮件再营销转化潜在客户 - 制定最佳客户服务计划 - 快速发货吸引客户关注 - 通过产品评价让客户为您代言 **发现：如何最大化您的电商商店的盈利能力**。最成功的电商商店都有明确的策略，并能够在每个阶段最大化营销投资回报。如果您希望提升电商店销售额但不知从何着手，本课程将为您提供宝贵的指导。我们的目标是让每位电商商店经营者都能获得成功。 本课程以低成本提供高价值的策略，帮助您实现可观的回报。我们相信，只要其中一个策略奏效，这将是您做过的最具成本效益的投资。
If you're reading this, you've probably passed the point of setting up your e-commerce site, and now you're looking to improve your sales. "I'm a team of one - These strategies won't work for just me..." When Facebook came to see the entire online marketing team that I was running at Vail Resorts, they were shocked to see that all of the team was just me. I'm familiar with the marketing team of one. These tactics and strategies can be used in an individual and team environment. Chances are you've made a few sales, but you want to take it to the next level - I'm talking big sales numbers...$1 million + sales numbers. Want to get your store to that level? "But I don't have money to invest in my business!" I had the same theory of thought. Then I found a coach and applied what I learned and it paid off within the first 30 days. You don't need to raise money. 90% of the business I run and consult started with less than $1000 to grow their business. This course is not going to give you a bunch of theory and ideas. It's filled with actionable e-commerce marketing strategies supported by case studies. Many of the strategies are followed by an action item to help you implement the steps we've talked about. "This won't work for my ecommerce store!" My partners and I have 6 different ecommerce stores we use every single one of these strategies on every month. They range from beauty products, to outdoor gear to digital products to health products. These are not niche specific strategies. They work for all niches (digital and physical products). In this course I'm going to cover: How just tweaking a few on-site elements can increase your profitability by 14% How to attract the right people to your site instead of just plain non-converting visitors How to spy your competition have them to give you their customers How to maintain a killer customer service plan that keeps your business thriving How to optimize your site from top to bottom to gain hidden sales This course is split into 3 key areas: The 1st section discusses how to increase targeted traffic to your site using marketing, advertising, and social media strategies. Some of the topics include: How To Use Your Blog To Build Authority and Leads Facebook & The E-Commerce Marketing Funnel How to Set Up a Profitable Google AdWords Campaign Spy On Your Competitors To Get A Competitive Edge What Metrics Should You Track? The 2nd section covers ways to improve your visitors' experience once they're on your website. It discusses conversion optimization, how and what to test on your site, product listings, website navigation, and much more. Some of the killer content we're going to discuss include: What's Your Homepage Value Proposition Do Your Visitors Trust You? How To Increase Confidence with Trust Elements Navigation Layout (Under and Over 50 Products) Test Your Website Non-Stop to get Non-Stop Results Focus on Your Bestsellers FIRST Product The 3rd section talks about what happens after the customer purchases, including customer support, email marketing, shipping, and retargeting. You'll learn some of the following techniques that made our companies millions including: Retargeting to Convert the People Who Didn't Buy Use Email Remarketing to Convert Interested Potential Customers Into Buyers Create the Best Customer Service Plan Ship Products Quick & Gain Customers Attention Let Your Customers Sell For You With Product Reviews ****** DISCOVER: How To Maximize Your E-commerce Store's Profitability The most profitable e-commerce stores are doing something different. They have a strategy. Several strategies actually. And they know how to implement them and maximize their marketing ROI at every stage. Want to boost your e-commerce store sales but not sure how? If you've recently started your e-commerce store or maybe just hit a wall, this course is your guide. Learn what it takes to make your store the next 'BIG THING' on the web. Our goal is for you to succeed! You can get these strategies for thousands of dollars with consultants but our goal isn't to get rich. Our goal is to make this information accessible to anyone with an e-commerce store. Why? Because we know that if just ONE strategy works, it will have been the cheapest investment you've ever made with the BIGGEST return.
