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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-become-digital-marketer-land-well-paid-job/
课程评论：没有评论
**课程名称：** 如何成为一名数字营销专家并获得高薪工作 **课程概述：** 本课程为一项集五项内容于一体的增长黑客（Growth Hacking）课程，旨在帮助您成为一名数字营销专家，并找到心仪的高薪工作。讲师将分享其十余年的从业经验，涵盖数字营销基础知识，介绍数十种增长相关的职业方向，并提供搜索引擎优化（SEO）、效果营销等实操练习。课程还包括求职指导，从优化简历、搜索工作、申请到面试技巧，以及如何在工作中脱颖而出，获得晋升，包括如何理解业务模式、OKR、北极星指标（North Star Metric）以及与高层沟通。 **课程五大组成部分：** 1. **数字营销与增长概念基础：** 奠定学习的基础。 2. **增长职业方向：** 帮助您了解更吸引人的职业类型。 3. **成功就业指南：** 包含职场政治、公司背景理解、OKR、北极星指标及冲突处理。 4. **实践模块：** 提供SEO、Google Ads、Google Analytics、Hotjar、Facebook & LinkedIn Ads等实操练习。 5. **求职指导：** 涵盖选择职业和公司规模、完善个人资料、申请流程及面试技巧。 **目标学员：** 本课程面向有志于在营销领域发展并追求卓越的学员，目标是让你成为行业内的佼佼者，而非平庸之辈。它并非一个浅尝辄止的短期课程，而是强调培养增长思维、T型技能以及应对职场复杂性，这些对于开启辉煌的增长职业生涯至关重要。
This 5 in 1 growth hacking course is all you need to become a digital marketer and land a job you're dreaming of. I am sharing all I learned in my 10+ years of experience to help you succeed in your growth career.It explains the basics of digital marketing, covers dozens of growth roles you could pick, gives you hands-on practice with SEO, performance marketing, and other things. It also has full guidance on optimizing your resume, searching for jobs, applying and passing the interviews well. To top it all up, it explains how to actually succeed in the growth job and get promoted fast - I explain how you need to work with business model, OKRs, North Star metric and C-level context to achieve that.The course has 5 main componentsBasic digital marketing & growth concepts - to lay the foundation for your learningGrowth roles - to help you understand what type of job is more appealing for youHow to succeed in a job - navigating politics, understanding company context, OKRs, North Star, handling conflictsPractice module - hands-on practice SEO, Google Ads, Google Analytics, Hotjar, Facebook & LinkedIn AdsLanding a job - choosing the role & company size, polishing your profile, applying, nailing the interviewDesigned to make you top 1%This course is designed for folks who are serious about exploring a career in marketing and want to be top 1%, not an average 50%. It is not a short digital marketing course where you learn shallow basics in a few hours. I believe that if you want to start a stellar growth career and earn a big buck, you need to learn more than just a few basic things - adopting the growth mindset, T-shaped skills, and navigating politics are critical for your success.
