|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-become-an-influencer-and-get-paid-for-your-posts/
课程评论:没有评论
课程名称:如何成为一名影响者并通过发布内容赚钱 概述:当今,成为一名影响者非常流行,而且潜在收益巨大。对于企业来说,影响者营销是一种新兴的营销形式,旨在利用朋友或同龄人发布的内容所具有的更高价值。这种现象催生了能够与目标受众互动、推动品牌营销的影响者的需求。然而,营销人员往往不谈论如何成为一名赚钱的影响者,以及他们需要具备什么样的技能。 在社交媒体上建立影响力相对容易,但这并不是吸引市场营销人员和品牌的唯一要素。获得与品牌合作并获得报酬的能力是另一个完全不同的技能。因此,无论你是想成为一个影响者,还是想了解市场营销人员的角度,这门课程都适合你。当然,如果你是企业主,也可以在自己的行业中成为影响者,从而推广自己的产品或服务,尤其是在B2B行业中。
Being an influencer is very trendy nowadays and could potentially be very profitable.For businesses, influencer marketing is a new form of marketing that relies on the fact that a post from one of your friends or peers has a lot more value than a sponsored one,and that gives rise to the need for influencers who are within their target audience and can work with them towards that goal.However, one thing we, marketers, don't talk about is how one can become a paid influencer, and what is expected of them.It's relatively easy to build a pool of influence on social media, but that is not the only element that would make you attractive to marketeers and brands as an influencer.Getting to do work with brands at a fee is another skill altogether.So, whether you are interested to become an influencer or if you just want get a sense of the other side of the table (the marketeer's point of view), this course is for you.Of course, if you are a business owner, it is also possible to become an influencer within your own industry and thus market your own products or services, especially in the B2B industry.