How to become an elite Account Manager and grow accounts

所在平台: Udemy

课程主页: https://www.udemy.com/course/how-to-become-an-elite-account-manager-and-grow-accounts/

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Coursera 课程《如何成为顶尖客户经理并拓展客户》旨在教授一套成功的客户管理方法论,帮助学员成为卓越的客户经理,并有效提升客户价值。 该课程的核心围绕四个关键基础构建: 1. **信任 (Trust)**:强调客户信任是客户经理的核心资产。建立信任意味着视客户为企业最重要的财富,通过良好的职业道德、无可挑剔的声誉和为客户提供真正价值来赢得并维护这种信任,从而促进业务的可持续发展。 2. **支持 (Support)**:指出卓越的客户支持是赢得信任的基石,并能直接助力客户经理达成目标。课程区分了“好”与“伟大”的客户服务,鼓励超越最低期望,积极主动地为客户提供超出预期的体验,以增强客户忠诚度。研究表明,忠诚客户的价值远高于首次购买者,且维护老客户的成本远低于获取新客户。 3. **专注 (Focus)**:强调在管理关键客户时,需要有效利用专注的关键领域来构建成功的客户管理体系。这包括主动了解客户需求,而非等待客户提出问题。通过定期与关键客户保持沟通,及时告知公司的新产品和服务,从而深入了解客户的业务状况,并建立更稳固的关系。 4. **配额 (Quota)**:指出以上所有关键管理策略的最终目标是为了帮助客户经理达成并超越业务目标。如同婚姻关系一样,赢得客户只是开始,客户经理的真正工作在于维护长期、互利的客户关系。与销售团队不同,客户经理是默默无闻却至关重要的角色,他们肩负着客户关系成功的责任。 课程共包含七个章节,旨在传授获取客户信任等关键技能。讲师分享了其在职业生涯中取得持续成功的蓝图,并强调这套方法论已被证明是行之有效的,能够驱动客户成功,这也是客户经理的终极目标。 课程强调,教育不仅是书本知识,更包括通过实践经验获得的深入理解和应用能力。

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课程详情

You will learn my blueprint for success in account management. There are specific fundamentals that need to be followed to become elite and I have shown them here for you to learn.The course centres on 4 fundamentals:-TrustClients need to trust an account manager as much as a consultant, and as much as an internal employee. A business's customers are its biggest assets. Without them, no business would thrive and no business would succeed in its endeavours; in fact, there would be no purpose for business at all. Simply acquiring customers, though, is not enough. You cannot pick them up and drop them whenever it pleases you, no matter how irritating they may become. You need to retain them, and you need to utilise your relationship with them so both parties are satisfied. By building trust between you and your customers, you are establishing better work ethics in your employees, improving your business's reputation and, most importantly, you are providing something of worth to your customers. Here's why you need to build trust, and the best business processes to do so.-SupportSupporting your clients is important to help gain trust and this can ultimately help you achieve your own goals as an Account manager. It needs no mention that people love the good customer support. Still, many organizations settle for a "good" service rather than treading that extra mile for keeping customers happy.The key difference between "great" and "good" customer service is that in the latter case, you're doing only the minimum to keep your customer satisfied. But in the first case, you're not only keeping them satisfied but going much beyond to retain their loyalty.Great customer support not only puts a smile on your customer's lips, but also helps to understand them, define your organization, and most importantly, impact your bottom line.The White House Office of Consumer Affairs found that loyal customers are usually worth 10 times their first buy. Also, it's 6-7 times more costly than acquiring a fresh customer to keep the current one.Never settle for good customer service. Try to exceed their expectations. And if you want to steal a mile over your competitors, out-support them.-FocusKey areas of focus need to be utilised to create an engine if your blueprint I to be effective. When dining in a restaurant, we love a waiter who offers a refill before our glass is empty. The same goes for taking care of key accounts. Rather than waiting for your clients to bring up issues or ask about certain product and service options, be proactive. Regularly check in with your key accounts to ensure they are satisfied. They probably don't often research changes to your company, so keep them updated on your new, improved offerings. By actively communicating with your key accounts, you gain trust and insight into their health.-QuotaAll the key topics culminate in aiding you to achieve your quota. In a romantic comedy, the story ends when the couple says "I do," but for those of us who have been in committed relationships, we know that's actually when the work begins. The same goes for business relationships. While sales teams get the glory for landing big accounts, the unsung heroes of the story are the key account managers. It's up to them to maintain a healthy, mutually-beneficial relationship for years to come.There are 7 sections/lectures that sit within these fundamentals to teach you key skills like how to gain trust from your clients. The blueprint stems from my sustained success in my career which I also touch on at the beginning of the course. Many individuals have their way of working but what I have in my lecture is something that works for me and drives success for my clients which is the ultimate goal for any account manager.Education means studying to obtain a deeper knowledge and understanding of a variety of subjects to be applied to daily life. Education is not limited to just knowledge from books, but can also be obtained through practical experiences outside of the classroom.

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