|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-become-a-copywriter-from-home/
课程评论：没有评论
课程名称：文案写作 - 成为自由职业的文案写作者，自主创业 课程概述：你可以开启一段新的职业生涯，成为自由职业的文案写作者……想象一下，挣取一份不错的收入，而不必烦恼通勤问题。成为自己的老板。你只需要一台PC或Mac电脑，宽带连接，再加上写作的热情和一定的才华。在三个月内，这一切就可能成为现实。“几个月后，我为一家大型体验公司撰写销售文案，为一家知名科技行业出版物撰写技术文案，还为小企业建立网站。”——马丁·布伦南。 与许多主题指南不同，本课程并非简单的“实用短语”列表，也不会告诉你“如何在一夜之间赚取一百万美元”。它是一个独特且详细的逐步指南，专为想从零开始在家里成功成为自由职业文案写作者的人设计。通过逐步跟随课程内容，你可以每天赚取300英镑（450美元）的收入，而随着经验增加，赚取500英镑（750美元）也并非不可能。这并不是快速致富的公式，但对于自由职业者来说，这是一笔相当可观的收入，尤其是当你是自己的老板，开销少，不需通勤，并可以选择工作量时。 我将向你展示如何： - 从零开始快速建立个人作品集 - 快速寻找客户 - 营销自己 - 在短短五天内免费制作个人文案写作网站 - 找到最有利可图的项目并放弃其他项目 - 确定收费标准 此外，我还会分享我的“条款和条件”，让你能以更高的价格达成更多交易。我会介绍文案写作的行话，教你如何指导客户撰写简报、如何研究主题、如何为印刷和网络撰写内容。我们将探讨不同的写作风格（营销学上称为“语气”），教授电话采访的提问技巧（我所有的工作都是通过网络和电话完成的），并为你提供一些低成本的电话录音设备和转录软件，这样你就不需要做笔记。同时，我还会提供许多节省时间的行业窍门，让你成为真正的专业人士。 最后，我会提供大量真实文案样本的链接、模板、检查清单等，助你自信起步。
You can start a new career as a freelance copywriter......Just imagine, earning your living - a good living - without the hassle of commuting. Be your own boss. All you really need is a PC or Mac and a broadband connection - plus a desire to write and a bit of flair. Three months from now that could all become a reality. You will be a copywriter!"After just a few months I am writing sales copy for a huge experiential company, as well as technical copy for a well-respected tech-industry publication and building websites for small businesses." Martin Brennan.Unlike so many guides on the subject, it's not a jumped-up list of 'useful phrases'. It won't tell you 'how to make a million dollars overnight'. Instead it is a unique, detailed step-by-step guide to becoming a successful freelance copywriter working from home, from scratch. Step by step Follow each step and you can make between £300 ($450) a day and - with more experience - £500 ($750) a day. Not exactly a get rich quick formula, but a very respectable income. Especially for someone who is their own boss, has few overheads, doesn't have to commute to work, and chooses exactly how much or how little work they want to take on. Because my website has been live for some time now, I get more than I need and have to turn work away. Is it possible? Sure, and in this guide I will show you - in detail - everything you need to know. Things like:• How to begin from scratch and quickly build a portfolio• How to find clients - fast• How to market yourself• How to build a copywriter website in just five days - for free• How to find the most profitable projects and drop the rest• How much to charge In fact, I will even share my killer 'terms and conditions' that enable me to close more business at higher prices. I will: • Introduce you to the jargon - no getting caught out as a beginner• Show how to walk your clients through a brief, how to research topics, how to write for print and how to write for the web• We will look at different writing styles (or 'tone of voice' as the marketing people call it). • I will teach you questioning techniques for telephone interviews (I do all my work over the net and by phone) and show you some clever, low cost phone recording kit and transcription software so that you won't even have to take notes• Plus lots of tricks of the trade that save valuable time and mark you out as a real pro And give you stacks of links to real samples of different types of copy, templates, tick lists and so on, plus more detailed descriptions of some of the topics covered in this book (build your own free library). In fact, everything you need to get you started with confidence.
