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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-be-a-government-spokesperson/
课程评论：没有评论
课程名称：公共关系：如何成为政府/公共信息官发言人 课程概述：想象一下，在一场激烈的新闻发布会上，您面对记者的尖锐问题，依然显得自信、权威，并且信息传达得当。通过这门课程，您将学习如何有效地与媒体沟通，作为政府机构或局的代表，您将面对媒体更高的问责标准和更大程度的怀疑和敌意。课程将教授您四项主要技能： 1. 如何在电视或摄像机面前显得舒适、自信和放松。 2. 如何为每次采访准备一个三部分、三十秒的媒体信息。 3. 如何以战略和集中注意力的方式回答记者的问题。 4. 如何将您的信息以声音片段的形式打包，以便提前确定最终报道中您想要的引述。 完成这门课程后，您将掌握作为公共关系发言人的基本原则。课程由TJ Walker教授，他曾在佛罗里达州银行和金融部门担任沟通主任，并担任美国国会成员的新闻助理。今天就报名参加这门公共关系课程吧！课程提供100%退款保证，同时讲师还提供增强的保证。 学员评价：“这门课程组织得很好，以后可以轻松找到我想复习的重点内容。课程中有许多实用的技巧，以及详细的操作说明。”——Udemy学员Paula Wethington 其他评价：“TJ Walker对演讲的专注使他成为寻求公众与媒体交流指导的高管们的首席专家。”——Bob Bowdon, Bloomberg Television 主播/记者 “TJ Walker是全球首屈一指的媒体培训师。”——Stu Miller, Viacom 新闻制片人 “TJ Walker的媒体培训公司是世界领先的演讲与媒体培训机构。”——Gregg Jarrett, Fox News Channel 主播
Public Relations. Imagine yourself fielding reporters' tough questions at a heated press conference, and you appear perfectly confident, authoritative and on message. You can get the exact messages and quotes you want about your government agency into the news media. How to be a Government Spokesperson In this "How to be a Government Spokesperson" Public Relations course you will learn how to communicate to the media effectively as a representative of a government agency or bureau. The media hold government agencies and government officials to a higher level of accountability. As a government spokesperson, you will face greater skepticism and even hostility from the news media. This course will teach you four main skills: 1. How to look comfortable, confident and relaxed anytime you go on TV or in front of a camera. 2. How to shape a three-part, thirty second media message for each interview. 3. How to answer reporters' questions in a strategic, focused manner. 4. How to package your messages with sound bites so that you will know in advance exactly what quotes of yours will appear in the final story. You will learn the fundamentals of how to be a Public Relations spokesperson by the end of this course. TJ Walker has been a government spokesperson while working as the director of communications for the Florida Department of Banking and Finance and as a press aid to Members of the US Congress. Enroll in this Public Relations course today.There is a 100% Money-Back Guarantee for this Public Relations course. And the instructor also provides an enhanced guarantee."5 Stars! Thank you for a very well organized course. It will be easy to find the points or topics I might want to read or see again as a refresher. You have very practical tips along with good explanations for the how-to's." Udemy student Paula WethingtonWhat others say:"TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television"TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer(TJ Walker's Media Training Worldwide) "The world's leading presentation and media training firm."Gregg Jarrett, Fox News Channel Anchor
