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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-authentically-brand-yourself-as-a-coach-or-consultant/
课程评论:没有评论
Coursera 课程《如何真实地为你自己打造教练或顾问品牌》旨在帮助教练、顾问及其他服务型专业人士,或有志于此的创业者,通过建立独特、引人入胜且令人难忘的品牌来脱颖而出。 本课程将引导学员: * **发现自身独特价值:** 逐步发现你和你的教练或顾问服务中最独特、最特别之处。 * **多角度品牌构建:** 无论你的思维模式是偏左脑还是右脑,都能找到适合你的品牌构建方式。 * **创建品牌蓝图:** 帮助你生成品牌名称构思。 * **学习品牌命名技巧:** 教授三种有效的头脑风暴技巧,激发创意,找到理想的品牌名称。 * **了解真实案例:** 通过实际教练和顾问的品牌案例,让品牌理念更生动。 * **品牌名称的研究与保护:** 教会如何在投入时间和金钱之前研究品牌名称的可用性,并在拥有后如何保护你的品牌,避免他人盗用。 * **实施品牌策略:** 指导如何在教练或顾问业务的各个触点上有效落地品牌,避免“礼物包装式”的无效品牌推广。 无论你是厌倦了辛苦获客,渴望拥有一个响亮的品牌名称,还是对品牌概念感到困惑,本课程都能一一解答。即使你不打算创建品牌公司名称,只希望以自己的名字开展业务,本课程也能教你如何真实地打造个人品牌。 鼓励学员观看免费预览视频,了解讲师风格和课程内容。
Are you a Coach, Consultant, or other service professional who makes a living selling your expertise? Or, maybe you're an aspiring Coach or Consultant just getting ready to start your business. Either way, one of the best ways to make sure you succeed in your Coaching or Consulting business is to set yourself apart with a unique, compelling, and memorable Brand.A Brand that...Authentically represents WHO you are and WHAT you do for your clientsResonates with your Ideal Clients so they're naturally attracted to you Sets you apart from everyone else who does what you doCommunicates what's unique and special about you and your servicesWhen you take the time to create an Authentic Brand that uniquely represents you and the work you do for your clients, you no longer blend in with the crowd. Your business stands out. Your marketing stands out. YOU stand out!If you're worried that you can't brand yourself because you're not trained in marketing, please set those fears aside.In this course, I'm going to...Walk you step-by-step, through a simple process that will help you uncover what's unique and special about you and your Coaching or Consulting services.Help you approach the Branding process from a variety of different perspectives, so whether you're a left-brained thinker or a right-brained creative, you'll be able to create a Brand that Authentically represents you and your Coaching or Consulting services.Help you create a Brand Blueprint to guide you in brainstorming potential business brand names.Teach you 3 different Brainstorming Techniques that I've used, and taught for years, to help get your creative juices flowing so you can come up with the perfect Brand Name for your business.Bring Coach and Consultant Branding to life with actual examples of how other Coaches and Consultants are branding themselves.Teach you something often left out of Branding courses and conversations.and that is how to research potential brand names to make sure no one else is using them BEFORE you invest time and money branding yourself.How to protect your brand name once you have it, so you can make sure no other coach or consultant in your industry can come along and start using it. And trust me, it happens! I want to make sure it doesn't happen to you, and if by chance it does (it's happened to me multiple times in my 20+ years in business), you'll know exactly what to do to protect your brand.How to implement your brand across every touchpoint of your Coaching or Consulting business so you can avoid what I call "Gift Wrap Branding" (which is NOT an effective way to brand yourself).So..If you're tired of having to work so hard to stand out, get attention and get clients, this course is for you If you see other Coaches or Consultants with great brand names and you've always wished you had one too, now is your chance If you've ever been confused by exactly what branding is, or how to brand yourself effectively, this course will answer all of your questions and walk you, step-by-step, through the process of creating your very own Memorable and Authentic BrandEven if you don't want to create a Branded Business Name, and you just want to do business using your own Given Name, you still need to Brand Yourself Authentically.In this course you'll learn how to Brand Yourself Authentically, whether you decide to use your own name or create a branded business name.I encourage you to watch the Free Preview Videos so you can get a sense of my teaching style and what you'll learn in this course. And if it resonates with you, I look forward to seeing you in class!