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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-advertise-on-facebook-using-a-paid-advertisement/
课程评论：没有评论
课程名称：Facebook 广告投放实操指南 课程概述：本课程将指导您如何在 Facebook 页面上通过付费广告推广网站链接。课程将以 Mac 操作系统电脑和浏览器作为操作演示平台。Facebook 广告投放需要大量的实验和尝试，初次尝试可能无法达到理想效果。不同的广告在不同人群、不同时间段的表现可能存在差异。讲师拥有多年 YouTube 视频广告投放经验，能够实现较高的点击率和较低的单次点击费用。课程也将介绍 A/B 测试（分拆测试）的重要性，通过改变广告标题或针对不同地区（如美国和英国）的用户群体投放广告，以找出最优化的广告策略。成功投放 Facebook 广告的关键在于不断尝试和分析，以发现最有效的推广方式。
In this course I will be teaching you how to advertise a website link on your Facebook page using a paid advertisement. I will be explaining how to do this using a desktop computer running Mac OS and an internet browser. Facebook advertising requires a lot of experimentation. You will probably not get it right on the first try. Different ads perform differently to different people on different days. I've been advertising YouTube videos for years, so I've got that dialed in pretty well and am getting a good click though rate and cost per click. Some people do split testing, also known as A/B testing, to see what works and what doesn't. You post an ad, then you post another ad that's the same, but just one thing changed. A different headline for example, or advertised to two different groups of people. One could target the US and the other could target the UK. Just to see where in the world would give you the best results. The only way to know what works best for you is to try a bunch of different things and find out what performs the best. Thank you for considering taking my course.
