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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-the-online-advertising-industry-works/
课程评论：没有评论
课程名称：在线广告行业运作方式 课程概述： 本课程旨在为网站拥有者、应用开发者及视频/游戏制作人提供有关在线广告的全面指南。在众多在线盈利方式中，广告形式繁多，包括横幅广告、直接和间接销售、联盟营销、文本链接、赞助、弹出窗口等，让人眼花缭乱。如果你常常感到无从下手，这个课程将是你的理想选择。 在本课程中，你将了解到在线广告行业的运作机制，各主要参与者，以及如何将自己的内容（如网站、应用、视频或游戏）与优质广告商连接起来。我们将讨论直接销售与通过广告网络和广告交易进行合作之间的区别。此外，你还将根据自身的商业模式，分析适合自己的最佳策略。 课程内容包括： - 在线广告简介 - 广告网络与AdSense - 广告交易及谷歌广告交易 - 移动网页和应用优化 - 提高广告表现的策略 - 选择适合自己业务的广告合作伙伴 作为额外内容，我们将探讨广告投放的内容，包括： - 什么是广告投放？ - 广告投放是如何运作的？我需要广告服务器吗？ - 适合我的最佳广告服务器是什么？ 通过参加本课程，你将发现多种在线赚钱的方式，开启你的在线广告之旅！
Website Owners, App Developers & Video/Games Producers - Overwhelmed with all the ways to make money online? When it comes to online advertising there's banner advertising, direct and indirect sales, affiliate marketing, text links, sponsorships, pop-ups and pop-unders. Where do you begin? If you find yourself repeating this question over and over then look no further than this comprehensive guide to making money with online advertising. You will learn how the online advertising industry works, all the key players and how to connect your content (website, app, video, game, etc) with quality advertisers. We'll discuss the difference between selling directly and working through third parties like ad networks and ad exchanges. Finally, we'll dive into your business model and figure out what are the right moves for YOU. In this course we will cover: Introduction to Online Advertising Ad Networks and AdSense Ad Exchanges and the Google Ad Exchange Mobile Web and App Optimizing the Performance of Your Ads Choosing the right advertising partner for YOUR business As a BONUS, we'll also dive into ad serving and explore: What is ad serving? How does ad serving work and do I need an ad server? What is the best ad server for me? Take this course and discover all the ways to make money online today!
