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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-non-profit-fundraisers-can-raise-30k-or-more-by-jan-1/
课程评论：没有评论
**课程名称：** 如何像专业人士一样进行年终筹款 **课程概述：** 本课程旨在通过实用的步骤和策略，帮助您自信地进行年终筹款活动。课程讲师分享了自己从零开始，通过一个改变思维的统计数据——24%的全年捐款发生在12月，其中大部分来自年末最后一周——成功筹集到大量资金的经验。 课程将教授如何制定战略性筹款计划，有效触达并激励捐赠者。您将学习到如何组织沟通工具以实现协同效应，以及如何与捐赠者建立良好沟通，促使他们愿意捐款。课程还将分享作者本人曾用于在一天内筹集30,000美元的实际活动案例。 研究表明，制定并每年优化筹款计划的非营利组织，其年终捐款增长可高达70%。本课程将帮助您的事业获得所需资金。 **课程价值：** * **组织沟通工具：** 帮助您整合和优化现有的沟通工具，使其更有效地协同工作。 * **捐赠者沟通技巧：** 教您如何与捐赠者有效沟通，激发他们的捐赠意愿。 * **投资回报：** 即使只是翻倍您的筹款投资，也会物超所值。 **课程目标：** 引导您抓住年底这个关键时期，激励捐赠者，为您的事业筹集到更多资金。
My first year fundraising I was petrified. The pressure was on to deliver and I had never done anything like fundraising before. One night I saw an email had a statistic that changed everything for me. The statistic was simple - 24% of all donations for the year happen in December, and most of those occur in the last week of the year. I read this two weeks before the end of the year - I had to act fast. That week I put together a communications campaign that raised over $10,000 during that last week. I tried the campaign again, and raised $30,000 in one day! This year, consumers will donate an estimated $48 billion dollars between November and December this year. You have the same opportunity right now to raise some serious cash. This class will teach you, step-by-step, how to develop a strategic plan to reaching and motivating donors so that they donate. I will also include the exact campaign I used to raise that $30,000. Did you know that non-profits who develop a strategic plan and refine it every year can experience up to 70 percent growth in year-end giving? Let's make sure your cause gets the funding you need. Now, here are some things to consider: If all this course did was teach you how to organize your communications tools so that they work together, would it be worth the investment? YES!If all this course did was teach you how to talk to your donors so that they respond and want to donate, would it be worth the investment? YES!If all this course did was double your investment, would it be worth it? YES! This is the time of year to get your donors motivated, so what are you waiting for?! Let's get started.
