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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-launch-new-cosmetics-brand/
课程评论：没有评论
这是一门关于如何创建和推出新化妆品品牌的课程。课程强调了前期准备的重要性，认为高质量的准备工作是客户会议成功的关键，占成功的50%以上。 **核心要点包括：** * **深入了解产品：** 必须对所提供的产品有透彻的了解，确保专业知识无懈可击，不引起客户任何疑问。 * **准备工作环境（“桥头堡”）：** 无论是办公室会议还是店内接待，都需要精心布置工作区域。这包括清理桌面、备好文具、移除不必要的杂物，给客户留下专业、有序的良好第一印象。 * **备齐所需材料：** 提前准备好所有必要的文件，甚至可以准备复印件。 * **高效组织会议：** 确保所有物品触手可及，避免不必要的停顿，防止客户分心或失去对产品的兴趣。 * **营造积极的客户体验：** 目标是在客户会议初期就产生积极的影响，从而在客户心中建立信任感，为后续销售环节打下基础。 * **掌握特定技巧：** 课程将探讨实现这些目标所需的专业技巧，以及在不同场景（例如店内）下与客户互动的独特方法。 总而言之，这门课程旨在教授学员如何通过扎实的业务规划和细致入微的客户准备，成功地推出一个全新的化妆品品牌。
You will learn more about business and developing new brands. Many people mistakenly devote very little time to this stage, but in vain! After all, quality preparation accounts for at least 50% of a successful meeting with a client.It is very important here to thoroughly study the product you are offering. After all, your competence in knowledge of the product should not raise any questions or doubts. It is also important to prepare a "bridgehead", i.e. Your workplace. If the meeting takes place in your office, then you need to clean up the table, lay out the pens and remove unnecessary papers, because one of the first things the client will pay attention to when coming to your meeting is your workplace! Of course, you also need to prepare all the necessary papers, and some are even better in duplicate. It is necessary to organize the meeting in such a way that everything that could be needed was at your fingertips and there were no unnecessary pauses during which the client could get distracted and lose interest in your product. At this stage, it is very important to produce as positive an effect on the client as possible. If you succeed, the client will subconsciously begin to trust you, and it will be much easier in the next stages of the sale. In order to achieve this, there are special techniques, and there are also specifics in the approach to maple when working in a store. We will look at this and much more in one of the following articles.
