|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-i-got-featured-on-cnn-abc-and-nbc-for-free/
课程评论：没有评论
**课程名称：** 如何免费登上CNN、ABC和NBC **课程概述：** 在信息爆炸的时代，如何让你的品牌或产品在海量内容中脱颖而出并获得免费媒体曝光？本课程将揭示前谷歌CEO埃里克·施密特曾提及的今日信息创造速度，并提供无需营销预算即可登上主流媒体的“内部技巧”。讲师将分享其十年来的实践经验，包括在CNN、ABC、NBC、Time等媒体上获得报道的案例，以及他作为《iPhone Life》和《Android Life》杂志主编时，每天审阅数百篇新闻稿的经验。 **课程内容亮点：** * **五种最有效的商业品牌故事叙述格式** * **品牌运用非常规手段获得大量免费宣传的案例研究** * **新闻稿的真实目的（以及为何记者如此厌恶它们）** * **与媒体建立关系的最佳方法** * **联系媒体时绝对不能做的五件事** * **（奖励内容）在Reddit上发布内容的最佳时机，以双倍几率使其病毒式传播** **课程收获：** * 掌握能够获得数十万美元免费宣传的强大品牌故事创作能力。 * 学会一个可重复使用的框架，用于推广你的品牌或产品。 * 了解在不断变化的媒体环境中，哪些方法有效，哪些无效。 **总结：** 本课程旨在帮助有志于提升品牌知名度的创业者和企业主，通过实用的策略和技巧，实现免费登上主流媒体的强大目标。讲师的实战经验和媒体视角将确保学员学到最前沿、最有效的方法，避免走弯路。如果你希望在零预算下获得顶级媒体的关注，这门课程将是你的不二之选。
Did you know? According to the former CEO of Google, Eric Schmidt, humanity today creates as much content every 48 hours, as we did from the dawn of civilization up until 2003. Think about that for a second. With so much content being created every single day, how can YOUR brand or product stand out from the rest? And let alone for free!? Not to worry In this course I'm going to show you the insider tricks and tips to get coverage in major media outlets with no marketing budget. It's the same techniques I've used over the last 10 years to get coverage on CNN, ABC, NBC, Time, Univision, Houston Chronicle, and many other media outlets. Why should you listen to me? Well, in addition to having done this myself successfully several times with different types of projects, and sometimes unsuccessfully (so you can learn from my mistakes), I've also been on both sides of the media world. For the last few years I was the Editor in Chief of iPhone Life magazine and Android Life magazine, where I would receive 100s of story pitches every week, and I'll show you some of those as part of the course. So I know what what works from the journalists side, and most importantly, I know what doesn't work, so you don't waste your time. Some of the things I'll show you in this course include: The 5 most effective story-telling formats that work best for businesses and brands. Case studies of brands using unconventional methods to get tons of free publicity. The real purpose of a press release (and why journalists hate them so much). The single best way to build relationships with the media. The 5 things you should NEVER do when contacting the media. And as a bonus, I'll show you the best time to post content on Reddit, to double your chances of going viral. After you're done with the course: You'll know how to craft powerful branding stories capable of getting hundreds of thousands of dollars of free publicity.You'll end up with a framework that you can repeat as many times as you want to promote your brand or products. You'll know what works and what doesn't work in today's ever-changing media landscape. Let's do it! If you're serious about your business, and serious about wanting to get major media coverage, then by now the value of this course should be a no-brainer. It's a lot of work, but it'll all be worth it when you see yourself on CNN without having spent a dime:-) So go ahead and click to take this course now, and let's get started!
