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所在平台: Udemy |
课程主页: https://www.udemy.com/course/hotel-marketing/
课程评论：没有评论
课程名称：350+ 酒店营销策略 - 立即从危机中恢复 课程概述： 您想成为酒店营销专家吗？如果是，那么您来对地方了，这是在线最全面的酒店营销课程。这也是唯一一个能帮助您全面了解酒店营销的认证课程。通过本课程，您将学习到几乎所有最新的营销策略，以成功获取直接和间接的预订，同时促进其他酒店设施的推广，如餐厅、酒吧、水疗中心、健身房和活动空间。 您将学习什么： 课程开始时，我将为您介绍酒店营销，您将学习： - 酒店营销的定义 - 当前酒店行业面临的挑战 - 如何克服这些挑战 - 提高直接预订的好处 - 提升OTA（在线旅游代理）曝光的好处 - 推广酒店设施的好处 接下来，您将学习如何通过优化登陆页面、主页和预订引擎页面将您的网站打造成转化机器。除此之外，您还将学习如何通过酒店官方网站增加每次住宿的收入。我们将讨论多种数字营销想法，以推动更多人进入转化渠道，包括： - 42 个登陆页面优化策略 - 10 个主页优化策略 - 45 个预订引擎优化策略 随后，您将学习多种酒店推广策略，以低成本获取多达5倍的直接预订，包括： - 31 个电子邮件营销策略 - 27 个搜索引擎优化策略 - 44 个付费搜索广告策略 - 29 个程序化广告策略 - 10 个元搜索广告策略 - 32 个社交媒体策略 - 7 个原生广告策略 - 13 个引导式营销策略 - 8 个转化率优化策略 - 7 个声誉管理策略 - 5 个获取直接预订的其他策略 接下来，您将学习如何通过优化您的OTA列表和在OTA网站上运行广告活动将间接预订的数量翻倍。这些策略将帮助您超越直接竞争对手。此外，您将学会如何成功推广其他酒店设施，以提升酒店业务的整体收入表现，包括： - 10 个获取更多间接预订的策略 - 12 个推广酒店设施（餐饮、健康与健身设施、活动空间）的策略 适合谁： 本课程没有先决条件，因此适合所有希望全面了解酒店营销的人士，无论他们在该领域是初学者还是有多年经验的人士。课程将带您从基础知识到更高级的酒店营销方面，因此非常适合： - 销售与营销总监 - 副总裁 - 首席营销官 - 酒店营销经理 - 酒店营销专员 - 数字营销专业人士 - 向酒店提供营销服务的机构 - 向酒店提供营销服务的顾问 - 具有传统营销背景的专业人员 - 销售经理 - 销售专员
Do You Want to Become an Expert in Hotel Marketing?If so, then you are in the right place, as this is the most extensive course on hotel marketing available online. It's also the only certification course that will help you gain 360-degree knowledge of hotel marketing. Indeed, by the end of this course, you will have learnt almost all latest marketing tactics for successfully acquiring direct and indirect bookings, as well as promoting other hotel facilities such as restaurants, bars, spa, gym and event spaces.What You Will LearnAt the beginning of this course, I will introduce you to hotel marketing. More specifically, you will learn:What hotel marketing is;The current challenges in the hotel industry;How to overcome all those challenges;The benefits of increasing direct bookings;The benefits of increasing exposure on OTAs;The benefits of promoting hotel facilities;Following those, you learn how to make your website a conversion machine by optimizing your landing page, homepage, and booking engine pages. In addition to those, you will learn how to generate more revenue per stay through the official hotel website. So, I will take you through several digital marketing ideas for pushing more people into the conversion funnel:42 Landing Page Optimization Tactics10 Homepage Optimization Tactics45 Booking Engine Optimization TacticsNext, I will take you through several hotel promotion ideas for acquiring up to 5 times more direct bookings at a really low cost-per-acquisition, through the official website of your hotel property. More specifically, I will take you through:31 Email Marketing Tactics27 Search Engine Optimization Tactics44 Paid Search Advertising Tactics29 Programmatic Advertising Tactics10 Metasearch Advertising Tactics32 Social Media Tactics7 Native Advertising Tactics13 Inbound Marketing Tactics8 Conversion Rate Optimization Tactics7 Reputation Management Tactics5 Other Tactics For Acquiring Direct BookingsThen, you will learn how to double your indirect bookings by optimizing your OTA listings, as well as running advertising campaigns on OTA websites. Those tactics will definitely help you outperform your direct competitors. In addition to those, you will learn how to successfully promote other hotel facilities, so that you could boost the overall revenue performance of your hotel business. So, I will take you through:10 Tactics For Acquiring More Indirect Bookings12 Tactics For Promoting Hotel Facilities (F & B, Wellness & Fitness Facilities, Event Spaces)Who Is This Course For?This course has no pre-requisites. So, it is suitable for anyone wanting to gain comprehensive knowledge of hotel marketing, whether they have no experience in the field or have been working in this industry for many years. This course will take you from the very basics to the more advanced aspects of hotel marketing. Therefore, it is ideal for:Directors of Sales & MarketingVice PresidentsChief Marketing OfficersHotel Marketing ManagersHotel Marketing ExecutivesDigital Marketing ProfessionalsAgencies Offering Marketing Services To HotelsConsultants Offering Marketing Services To HotelsProfessionals with Traditional Marketing BackgroundSales ManagersSales Executives
