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所在平台: Udemy |
课程主页: https://www.udemy.com/course/host-live-events/
课程评论：没有评论
**课程名称： event mastery - 如何制作自己的成功活动** **课程概述：** 本课程旨在教授学员如何成功策划和执行线上及线下活动。在数字时代，人们对于线下交流的需求愈发强烈，利基活动（niche events）的受欢迎程度不断攀升。本课程由经验丰富的活动策划专家Ricky Shetty和Scott Paton主讲，他们将分享在全球范围内举办世界级活动的知识和专业技能。 **课程内容亮点：** * **活动的意义：** 探讨活动为何重要，以及它们在当今社会中的价值。 * **活动制作技能：** 学习成为一名优秀活动制作人所需具备的关键技能。 * **活动类型：** 了解各种线上和线下活动的类型及其特点。 * **团队建设：** 如何组建高效的活动制作团队。 * **活动品牌塑造：** 学习如何为活动建立独特的品牌形象。 * **场地选择：** 掌握选择合适活动场地的技巧。 * **活动营销：** 学习有效的活动推广和营销策略。 * **活动盈利：** 探索多种活动收费模式和盈利途径。 * **活动后续跟进：** 学习如何做好活动后的收尾和客户关系维护。 * **虚拟峰会：** 了解虚拟峰会的策划和执行要点。 * **案例分析：** 通过Ricky和Scott的成功活动案例，深入学习实践经验。 **核心理念：** 课程强调，成功的活动必须能为参与者提供价值，同时也要考虑成本效益，实现多方共赢。识别并抓住活动机会至关重要，一个成功的活动需要有足够多的参与者、供应商、赞助商和其他关键方来支持。 **主讲人介绍：** * **Ricky Shetty：** 在加拿大温哥华成功举办了多场大型社交媒体会议。 * **Scott Paton：** 在一次为期三天的活动中，销售额超过了五十万美元，并曾在世界各地的大型会议上发表演讲。 本课程将帮助您掌握从零开始策划、执行并成功举办各类活动的综合能力。
Today, niche events are gaining popularity. The human desire to meet people face-to-face has never been stronger with more people connected digitally. In fact, magazine publishers,advertisers and vendors are eager to attend live niche events.Hosting a live event can be difficult.Ricky Shetty and Scott Paton share their knowledge and expertise on hosting world class events around the world. You will discover:Why Events are Important?What Skills do you need to produce an Event?Types of Online and Offline EventsCreating your Event Production TeamBranding your EventSelecting your VenueMarketing your EventMonetizing your EventEvent Follow-upVirtual SummitsExamples of Ricky's EventsExamples of Scott's EventsAnd much more...Live events are more popular and attendees are higher, but only for events that offer something to them. A live event that is memorable for people is affordable for organizers, which in turn, benefits everyone.Landau says that the key to a successful event is identifying opportunities. Although there may be a niche market for a company's magazine or website audience, this does not necessarily translate into an event opportunity. The event should have sufficient attendees, vendors, sponsors, and other participants to allow them to contribute.The rest will fall into place once you have the chance.Ricky has hosted the biggest social media conferences in Vancouver, BC, Canada while Scott has sold over a half million dollars at a three day event. Both have spoken at major conferences around the world.
