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所在平台: Udemy |
课程主页: https://www.udemy.com/course/hospitality-technology-vendors/
课程评论：没有评论
课程名称：酒店供应商手册 课程概述：该课程适合任何希望进入和发展其在旅行和酒店业（如酒店、度假租赁、餐厅、会议和活动）业务的供应商，尤其是针对技术公司的需求。您将学习到如何： 1. 以正确的终端用户为目标来构建产品，采用Scrum方法论（您将获得一份显示行业内17种不同终端用户角色的图示）。 2. 最佳市场策略，针对正确的目标细分市场进行营销（实践市场潜力分析、机会评估以及在明确目标细分后计算收入潜力）。 3. 有效地向关键决策者销售您的产品（了解集成依赖和障碍，规划合作伙伴策略，并理解如何在行业各个细分中找到关键决策者）。 以上内容将大大增强您的市场营销和销售策略，让您在复杂的酒店环境中更快地实现规模扩大。最适合的听众包括旅行和酒店业技术公司的投资者、创始人、高管以及其他员工，特别是产品经理、销售、市场营销和客户服务团队。 本课程由伊拉·沃克（Ira Vouk）主讲，她是行业畅销书《酒店业2.0》的作者、讲师和演讲者，最近被评选为“美国酒店业中激励创新的17位顶尖技术专业人士”。伊拉倾注多年行业见解和观察，制作了一门简明扼要的课程，清晰地阐述了科技公司/高管/投资者需要了解的行业关键要素，以便在这个复杂环境中取得商业成功。课程内容清晰易懂，适合即使是对行业几乎没有经验的人。课程中使用的可视化工具有助于理清复杂关系，便于理解。 该课程与圣地亚哥州立大学的佩恩酒店与旅游管理学院合作设计和构建。
This course is useful for any vendor seeking to enter and grow their businesses in the travel and hospitality industry (be it hotels, vacation rentals, restaurants meetings & events), although it is tailored to technology companies. You will learn:how to BUILD products with the right end user in mind, using Scrum methodologies (you will get access to a diagram depicting 17 different types of end-user personas in our industry)how to optimally MARKET them to the right target segment (practice analyzing market potential and building opportunity assessment as well as calculating revenue potential after clearly defining your target segments)and how effectively to SELL your products to the right decision maker (learn about integration dependencies and barriers, plan your partnership strategy and understand how to find key decision makers in various segments of our industry)The above will turbo-boost your marketing and sales strategies and allow you to scale much faster in the complex environment of hospitality.Most suitable audiences are: investors, founders, executives and other employees of technology companies in travel and hospitality, including product managers, sales, marketing, and customer service teams.This deep dive is brought to you by Ira Vouk, the author of industry best-seller "Hospitality 2.0", a lecturer, a speaker, and a founder recently recognized as "top 17 technology professionals inspiring innovation in the US hotel industry". Ira has poured her years of insight and observation into making a concise course, which clearly articulates all that a tech company/executive/investor needs to know about this industry and to get acquainted with all the key aspects of this complex environment in order to be successful as a business. Ira made sure everything is clear and easy to understand, even for someone with next to no experience in the industry. Visualizations used throughout the course help make complex relations clear and easy to comprehend.The course is designed and built in collaboration with Payne School of Hospitality & Tourism Management (San Diego State University).
