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所在平台: Udemy |
课程主页: https://www.udemy.com/course/hospitality-and-tourism-marketing-for-beginners/
课程评论：没有评论
课程名称：初学者的酒店与旅游市场营销 概述：欢迎参加本酒店课程！本课程“初学者的酒店与旅游市场营销”是专为想要了解酒店行业市场营销基础的初学者设计的课程，当然也欢迎有经验的同学。我们将一起讨论酒店市场营销的基本概念，以及它与其他行业的不同之处。在课程结束时，您将对酒店行业的市场营销有一个扎实的基础和基本理解。 我们将讨论市场营销经理及其团队的角色，以及市场营销预算的支出方式。接着，我们将探讨市场营销的含义，以及在您的酒店内建立市场营销文化的重要性。我们还将仔细研究为什么酒店市场营销是一个挑战，因为这与服务的无形性、易逝性、异质性以及服务的同时创造密切相关。 您将学习到酒店产品的含义，以及客户在我们行业中的思维方式。也许您听说过“四个P”，但在旅游行业中我们使用的是酒店市场营销的“四个C”。此外，我们还将研究市场营销组合及酒店市场营销组合，确保我们理解为客户开发合适产品所需的要素。 祝您学习愉快！
Welcome to this hospitality course!This course 'Hospitality and tourism marketing for beginners' is a beginner friendly course on the basics of marketing within the hospitality industry. But of course, more experienced students are welcome as well.Together we will discuss all the basics of hospitality marketing and why it is somewhat different from other industries. By the end of this course you will have a solid foundation and basic understanding of what marketing means in this industry. We will discuss the role of the marketing manager and his team and how marketing budgets are spend. We will talk about what marketing is and the importance of developing a marketing culture within your property. Together we are going to have a closer look at why hospitality marketing is a challenge. It has everything to do with the intangibility, perishability, heterogeneity and simultaneous creation of the service. You'll learn what the hospitality product is and how the customers in our industry think. Ever heard of the 4 Ps, well in the tourism industry we go with the Cs of hospitality. Also we will have look a the marketing mix and marketing hospitality mix to make sure we understand what is needed to develop the right product for our guests.Enjoy the course!
