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所在平台: Udemy |
课程主页: https://www.udemy.com/course/holistic-marketing-in-the-digital-age/
课程评论：没有评论
课程名称：数字时代的整体营销 课程概述：本课程旨在为市场营销人员、企业主、创业者、销售专业人士和学生提供学习机会，帮助他们在不断变化的市场环境中应用基本的营销原则、策略和战术，结合数字和传统的营销方式。要有效传达您的故事并促进客户、员工和合作伙伴的转变，您的信息传递需与目标受众紧密连接。沟通需要经过精心设计，而设计本身也必须能够传达信息。您的内容、策略与规划、价值主张、新闻稿、通讯、文案写作和编辑、报告以及网络营销等，都需要从受众的角度进行调整和发展。 在本课程中，您将学习如何实现这一目标，从对营销本质的新理解开始。课程将涵盖目标市场的确定、价值主张的发展、竞争对手分析、简单的市场调研、品牌叙事的构建等多个方面。这个概念简单易懂，但执行起来并不总是容易。如果您对如何分配营销资金、时间和资源感到困惑，那么这个课程就是您的起点。通过生动的视频、可下载的资源、单元末测验等形式，您将获得处理自身营销所需的教育，或者能与咨询师或营销机构进行专业的沟通，假如您需要更深入的服务。
This course is for marketers, business owners, entrepreneurs, sales professionals and students who want to learn how to apply fundamental marketing principles, strategies and tactics to an ever-evolving marketing landscape that includes a mix of digital and traditional strategies.To really tell your story-to transform your customers, employees, partners, whomever you need to reach-your messaging needs to connect with that audience. Communications need to be well designed, and design must communicate.Your content, strategy and planning, value propositions, press releases, newsletters, copywriting and editing, reports, web and online marketing and much more must all align and be developed with the perspective of your audience in mind.In this course, you will learn how to do that, starting with a new and better understanding of what marketing really is. We'll talk about target markets, developing your Value Proposition, your competition, easy market research, developing your brand narrative and so much more.It's a simple concept but not always easy to execute. If you are confused about where to put your marketing dollars, time and resources, then this is the place to start. With clear videos, download able resources, end of unit quizzes and more, you can get the education you need to handle your own marketing or speak knowledgeable to a consultant or marketing agency if you need more services.
