|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/holiday-music-marketing/
课程评论：没有评论
**课程名称：** 假日音乐营销 (圣诞节、光明节及更多) **课程概述：** 本课程旨在帮助音乐人充分利用年末假日季（尤其在圣诞节和光明节期间）的音乐销售高峰期，实现收入最大化。研究表明，每年20%的音乐销售额都集中在最后六周，而许多艺术家却忽略了这一巨大的收入潜力。 本课程将分享切实可行的创意策略和成功案例，助力您制定一套完整的假日音乐营销计划，从而推广您的音乐、回馈社会并获得可观的经济回报。 **您将学到：** * 一位独立艺术家如何通过一个简单想法赚取3000美元销售额。 * 如何批量销售CD（一次5-10张）。 * 黑色星期五/网络星期一的销售策略。 * 某个乐队如何获得当地微型啤酒厂赞助其圣诞单曲。 * 假日音乐专辑中能够使销售额翻三番的关键要素。 * 大多数营销人员忽略的假日销售关键日期。 * 一个三重奏组合如何售罄超过1000张年度假日演出门票。 * 在假日季获得音乐粉丝关注的SEO技巧。 **课程结构：** 本课程分为三个部分： 1. **本假日季如何卖出更多音乐、赚取更多收入** 2. **如何预订更多圣诞演出并创建盈利的年度假日活动** 3. **如何在假日季提升知名度并传播善意** **学习资源：** * 65分钟视频课程。 * 可下载的MP3音频文件，方便随时收听。 * 一份8页的工作表，用于笔记记录和定制您的假日音乐营销计划。 **赠送音频访谈：** * **Jeffrey Paul Bobrick：** 分享其如何通过光明节歌曲Kickstarter众筹活动筹集6000美元。 * **Debbie Fortnum：** 加拿大畅销独立艺术家，分享与零售商建立盈利关系的心得。 * **Katey Laurel：** 丹佛歌手，分享其通过圣诞演出和创新的多位歌曲作者假日活动获利经验。 **其他信息：** * 课程提供终身访问权限。 * 支持电脑、智能手机和平板电脑（通过Udemy免费App）观看。 * 提供30天退款保证。
The good news: 20 percent of all music sales take place in the last six weeks of the year - during the holiday season! And the demand is there every year. The bad news: Most artists never tap into this holiday revenue potential. BIG MISTAKE! Do what the smart artists do: Use the creative strategies and success stories packed into this course. Take the best ideas and create a plan to share your music, do good in the world, and profit from it. Year after year! You'll learn: How one indie artist generated $3,000 in sales from one simple idea How to sell 5 to 10 copies of your CDs at a time Black Friday / Cyber Monday sales strategies How one band got a local micro brewery to sponsor their new Christmas single An essential aspect of your holiday music album that could triple your sales The overlooked holiday sales dates most marketers miss How one trio sells more than 1,000 tickets to its annual holiday show SEO ninja tricks to help music fans find you during the holidays This course has three parts: How to Sell More Music and Make More Money This Holiday Season How to Book More Christmas Shows and Create Profitable Annual Holiday Events How to Create Awareness and Spread Good Will During the Holiday Season The lessons are delivered via 65 minutes of video, with MP3 audio files you can download and listen to at your convenience. You also get an eight-page worksheet to take notes and craft a customized holiday music marketing plan. Bonus audio interviews with: Jeffrey Paul Bobrick, who raised $6,000 with a Chanukkah song Kickstarter campaign. Debbie Fortnum, a bestselling indie artist in Canada, who shares success tips for developing lucrative relationships with retailers. Katey Laurel, a Denver singer who profits from Christmas shows and an ingenious multi-songwriter holiday event. Register for this course on Udemy today and get lifetime access to the lessons. Watch them on your computer, or on your smartphone or tablet using the free Udemy app. Plus, it comes with a 30-Day, Money-Back Guarantee!
