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所在平台: Udemy |
课程主页: https://www.udemy.com/course/high-impact-sales-management-strategy-and-sales-operations/
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课程名称：高影响力销售管理、策略与销售运营 课程概述： 欢迎参加MTF Institute推出的《高影响力销售管理、策略与销售运营》课程。该课程致力于帮助销售团队领导者从管理销售活动转变为引领团队实现高绩效结果。无论你是现任销售领导、管理者还是有志于此的商业人士，该课程都为希望在当今动态市场中建立、管理和优化成功销售功能的学员精心设计。 在这个课程中，你将学到超越基础的核心策略和实用技术，指导你的团队从计划到卓越表现，再到可持续增长： - 掌握销售管理基础：理解销售管理的关键作用，深入销售流程和漏斗管理。 - 通过数据驱动提升表现：精通准确的销售预测、设定目标，并利用销售分析和绩效指标作出数据驱动的决策。 - 制定胜利的销售策略：学习如何创建和实施与商业目标相一致的强大策略。 - 优化销售团队：有效构建团队，包括战略性区域管理和绩效评估，设计有效的激励计划。 - 成为高影响力的销售领导者：获得90天内的指导框架，B2B/B2C策略框架，以及建立高绩效团队文化的见解。 - 利用销售运营：理解销售运营作为战略引擎的作用，确保数据准确性，并在预测中的角色。 - 探索必要的工具与技术：学习CRM、人工智能、自动化、个性化和销售赋能策略。 - 精通销售数据分析：掌握使用Excel分析销售运营数据的实用技能，包括基础功能、数据透视表、VBA及数据集成技术。 无论你是希望刷新技能还是迈入领导角色，该课程都为你提供了成功所需的坚实框架和实用工具。 准备好提升你的销售领导能力和运营效率了吗？该课程由以色列里斯本，总部位于葡萄牙的MTF管理、技术和金融研究所提供，该机构专注于商业与专业混合教育，涵盖商业与管理、科学与技术、银行与金融等领域。
Welcome to course: High-Impact Sales Management, Strategy and Sales Operations by MTF InstituteReady to stop managing sales activities and start LEADING your team to high-impact results?We're thrilled to announce the launch of our brand new comprehensive course: High-Impact Sales Management, Strategy and Sales Operations.This course is meticulously designed for current and aspiring sales leaders, managers, and business owners who are serious about building, managing, and optimizing a truly successful sales function in today's dynamic market.Move beyond the basics and gain the essential strategies and practical techniques needed to guide your team from planning to exceptional performance and sustainable growth.What you'll learn:Mastering Sales Management Fundamentals: Understand its critical role and dive deep into sales process and funnel management.Driving Performance Through Data: Gain expertise in accurate sales forecasting, target setting, and leveraging sales analytics and performance metrics for data-driven decisions.Developing Winning Sales Strategies: Learn to create and implement robust strategies aligned with your business objectives.Optimizing Your Sales Force: Structure your team effectively, including strategic territory management and performance evaluation with effective incentive plans.Becoming a High-Impact Sales Leader: Get a guide for your first 90 days, frameworks for B2B/B2C strategy, and insights into building a high-performance team culture.Leveraging Sales Operations: Understand Sales Ops as the strategic engine, its partnership with sales, ensuring data accuracy, and its role in forecasting.Exploring Essential Tools & Technology: Learn about CRM, AI, automation, personalization, and sales enablement strategies.Mastering Sales Data Analysis: Gain practical skills in analyzing sales operations data using Excel, covering everything from essential functions and pivot tables to VBA and data integration techniques.Whether you're looking to refresh your skills or step into a leadership role, this course provides the solid framework and practical tools you need to succeed and drive tangible results.Ready to transform your sales leadership and operations?Course provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R & D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 217 countries and has been chosen by more than 775000 students.Course Author:Dr. Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses on to wide range of students from undergraduate level to business students of professional and executives courses. Currently, at EIMT in Zurich, Switzerland, she lectures for doctoral students, offering advanced instruction in research design and methodologies, and in MTF Institute Ms. Amoroso is leading Product Development academical domain.In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R & D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.Alex Amoroso's extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.Course Description:Are you ready to take your sales team's performance to the next level? Do you want to move beyond simply managing sales activities and start truly leading for high-impact results?This comprehensive course, High-Impact Sales Management, Strategy and Sales Operations, is designed for current and aspiring sales leaders who want to build, manage, and optimize a successful sales function. You'll learn the essential strategies and practical techniques to guide your team from planning to exceptional performance.We start by laying the foundation, exploring the core principles of sales management and understanding its critical role in business growth. You'll then dive into mastering the sales process and effectively managing your sales funnel to improve conversion rates and predictability.A key focus is on the numbers: you'll gain expertise in accurate sales forecasting and setting realistic yet challenging sales targets that motivate your team. We then move into the strategic heart of sales management - developing and implementing robust sales strategies that align with your overall business objectives and market dynamics.Learn how to effectively organize and structure your sales force, including optimising sales territory management for maximum coverage and efficiency. Understand the crucial aspects of evaluating sales performance, using key metrics, and designing effective incentive compensation plans that drive the right behaviours and results.Finally, you'll explore the power of sales analytics and performance metrics to gain deep insights into what's working, identify areas for improvement, and make data-driven decisions for continuous optimisation.By the end of this course, you will have a solid framework and practical tools to confidently lead a high-performing sales team, translate strategy into tangible results, and achieve sustainable sales growth.Whether you're a new sales manager, an experienced leader looking to refresh your skills, or a business owner overseeing a sales team, this course provides the knowledge and strategies you need to succeed in today's competitive landscape.
