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所在平台: Udemy |
课程主页: https://www.udemy.com/course/healthcare-digital-marketing/
课程评论：没有评论
课程名称：通过医疗数字营销增加患者预约 概述：您是否对数字营销活动产生了怀疑，担心落在着陆页或广告上的简单错误可能导致HIPAA罚款？对于诊所网络和健康技术初创公司的营销人员来说，HIPAA可能感觉像是增长过程中的一个令人困惑且令人畏惧的障碍。但是，如果您可以在比团队午餐更短的时间内获得针对特定营销漏斗的关键合规培训呢？本课程是您了解HIPAA合规性患者获取的一小时指南。我将跳过复杂的法律理论，提供一本直接、可操作的手册，涵盖实用的活动示例。此课程旨在快速帮助您理解HIPAA如何影响您在最受欢迎渠道上的活动。 您将了解： - 如何通过谷歌广告和Facebook广告驱动新患者预约：哪些定向选项是安全的？什么样的广告文案会引发警报？ - 重定向广告活动：如何运行符合HIPAA的重定向广告活动 - 电子邮件提醒：在使用电子邮件活动针对患者时要避免的事项 别再让“惹上麻烦”的恐惧使您的营销工作停滞不前。今天就注册，增强构建合规与患者获取漏斗的信心。 请注意，本课程不教授如何从零开始构建数字营销活动（您需要提前了解这一点或使用许多在线免费指南）。而是讲解如何配置您的数字患者获取活动以确保符合HIPAA标准。
Are you second-guessing your digital marketing campaigns, worried that a simple mistake on a landing page or ad could lead to a HIPAA fine?For marketers at clinic networks and healthtech startups, HIPAA can feel like a confusing, intimidating roadblock to growth. But what if you could get the critical compliance training you need for your specific marketing funnels in less time than a team lunch?This course is your one-hour guide to HIPAA-compliant patient acquisition. I skip the dense legal theory and give you a straightforward, actionable playbook that addresses practical campaign examples. It's designed as a quick way to understand precisely how HIPAA impacts your campaigns across the most popular channels.You'll get up to speed on:- Drive new patient bookings with Google Ads and Facebook ads: What targeting options are safe to use? What ad copy triggers a red flag?- Retargeting campaigns: How to run retargeting campaigns that are HIPAA-compliant- Email reminders: What to avoid when using email campaigns to target patientsStop letting the fear of "getting in trouble" paralyze your marketing efforts. Enroll today and gain the confidence to build compliant and patient-generating funnels.Please note that this course does not teach building a digital marketing campaign from scratch (you'll need to know how to do that already or use one of the many free guides available online). Instead, it covers how to configure your digital patient acquisition campaigns to be HIPAA compliant.
