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所在平台: Udemy |
课程主页: https://www.udemy.com/course/h11-personas-in-healthcare-plain-simple/
课程评论：没有评论
课程名称：顾客画像入门：将患者视为客户，简明扼要 课程概述： 本课程的重要性在于，许多产品和服务的设计和上市往往仅仅基于对客户的不准确猜测，以及对产品对客户所能提供价值的错误理解。这通常会导致市场失败。通过掌握顾客画像，您将能够清晰了解客户的真实需求，从而激发创新的产品理念，构建他们真正喜爱的产品。课程内容涵盖了用户故事板制作、客户洞察工具以及创新策略等多个方面，包括： - 制定与医疗和商业相关的顾客画像 - 故事板技术 - 洞察客户需求的工具 - 感知差距图、Kano模型和联合分析 - 选择合适的功能集（避免功能疲劳和心理拥有效应） - 填写商业计划书的第二部分（共六部分） 理想学生： 本课程适合以下人群： - 产品经理与开发者：寻求开发满足真实客户需求的、在市场中脱颖而出的产品。 - 企业家和潜在企业家：希望基于对目标市场的深刻理解创造新商业理念。 - 企业主和顾问：希望改善对客户基础的理解，以便做出更好的战略决策。 - 用户体验（UX）设计师和研究人员：旨在提升同理心，设计解决用户问题的产品。 教学风格： 本课程采取务实的教学风格，假设学员对这一主题没有任何基础，逐步建立知识框架。由于某些概念可能挑战性较大，因此会尽量用多种实例（包括非医疗和医疗领域的实例）来确保学员对主题的完全理解。 教师资历： 课程讲师在医学影像产品和服务的设计及推出方面有35年的经验，曾担任多个领导职务，包括工程团队领导、市场营销副总裁和医疗信息技术公司的总裁。此外，讲师还拥有15年的大学MBA项目教学经验。
WHY IS THIS COURSE IMPORTANT?Very often products and services are designed and launched into the market based on a guess who the customer is and what value the organization's product to that customer. Most often this leads to failure.Ditch guesswork, build passion! Master personas to know your customers inside out. Map their lives, uncover desires, and spark groundbreaking product ideas. Learn storyboarding, insights tools, and innovation strategies. Build products they'll love, not just tolerate.This Course includes the following topics:Drafting personas with business and healthcare examplesStoryboarding techniquesDeriving customer insightsTools for perceptual gap maps. Kano models and conjoint analysisPicking the right feature set (feature fatigue and endowment effect)Filling Out the 2nd (of 6) Tab of the Business Plan.WHO IS THE IDEAL STUDENT FOR THIS COURSE?Product managers and developers: Seeking to develop products that meet real customer needs and stand out in the market.Entrepreneurs and aspiring entrepreneurs: Looking to generate new business ideas based on a deep understanding of their target market.Business owners and consultants: Wanting to improve their understanding of their customer base to make better strategic decisions.User experience (UX) designers and researchers: Seeking to improve their ability to empathize with users and design products that solve their problems.WHAT IS YOUR TEACHING STYLE?My teaching style is a very pragmatic one. I assume you know nothing about this topic and start with the foundation and build from there. Some of these concepts could be challenging, so I sprinkle in as many examples as I can, both non-healthcare and healthcare, to ensure complete understanding of the topic. WHY ARE YOU QUALIFIED TO TEACH THIS COURSE?I spent 35 years in the designing and launching of medical imaging products and services. My career evolved from leading engineering teams, to becoming VP Marketing and then to president of a Healthcare IT firm. It is also based on 15 years of teaching in several University MBA Programs.
